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Could Crypto Policies Be a Deciding Factor in New Jersey’s Next Governor Race

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A stack of Bitcoin tokens 

It’s soon time for New Jersey voters to pick who gets to be their party’s nominee for governor later in 2025. So far, it seems that positions on crypto are making a real difference to the race. Attention has moved toward New Jersey after crypto backers got involved in Florida’s special elections in April. Given the circumstances, NJ is set to be the next battleground where digital assets could easily influence results. 

At an event hosted on June 5th by Stand With Crypto, one Republican and two Democratic candidates stood in front of a crypto-focused crowd. Being held only five days before state primaries, the event drew attendance from voters already tuning in to issues regarding digital assets. Given almost 300,000 ballots had already been turned in ahead of Election Day, candidates saw this as an important opportunity to show how serious they are about crypto. 

One of the Democratic candidates, Jersey City Mayor Steven Fulop, spoke at the rally about the growing role of digital assets in both national and global economies. He pointed out that crypto is no longer a small interest amongst niche groups. Instead, these digital assets are already being used by millions to manage money, store value, and invest in new technologies. 

Tools and popular platforms are helping individuals understand what crypto to buy now and how they can secure their funds. From advanced trading apps to digital wallets, the public is using these decentralized currencies more than government systems have legal frameworks in place. As a result, financial policies need to catch up. 

Stand With Crypto says its 60,000-plus members could sway the governor’s race. With tight contests expected in both the primaries and November’s general election, even a small but engaged group can move the needle. The group hasn’t formally backed anyone yet, but its presence signals how seriously digital-asset support is being considered.

Also speaking at the event were Representative Josh Gottheimer and Republican radio personality Bill Spadea. Gottheimer has a track record of supporting crypto-positive legislation in Congress, while Spadea voiced his own belief that blockchain can reshape how government works, calling support for the technology a genuine priority.

Incumbent Governor Phil Murphy is finishing his second term and can’t run again, which opens the field wide. As new faces step up, each is trying to connect with a growing base of voters who follow digital-asset developments closely.

Campaign financing from the crypto world has already made an impact. In 2024, the PAC Fairshake and its affiliate Protect Progress spent over $240,000 on Gottheimer’s congressional run, with contributions from the Winklevoss twins and Coinbase’s CEO Brian Armstrong. It’s not yet clear who’s funding the 2025 governor contenders, but those numbers from last year underscore that money from the crypto community can influence outcomes.

This governor’s race is quickly becoming a focus point for how digital-asset interests might intersect with U.S. elections. If crypto advocates turn out and make their voices heard, policy debates around blockchain and digital finance could become central campaign themes. 

Candidates will soon see whether their messages on crypto land with the electorate. That’s when fundraising efforts, endorsements, and policy proposals will truly begin to show which side has momentum. For pro-crypto voters, the question is whether their support can tip a close race.



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