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Nowadays, circumstances have developed so that all businesses aiming to establish a solid online presence must compete with each other in the market. Healthy competition involves using specific digital tools that help achieve all set goals. Accordingly, the modern Google Ads technology guarantees a reduction in the financial costs of advertising campaigns. However, this task is more challenging than it may seem at first glance.

This is where specialists come into play. Turning to a display advertising agency has a high chance of success. First, experts will only set something up on so-called autopilot. Second, every step they take will be carefully thought out and planned. Third, specialists will likely employ various strategies to make the business a leader and achieve all the initial objectives.

Which strategies can be considered the most successful?

Setting up pay-per-click advertising, particularly in bid management, where any expert may face the challenge of achieving maximum results at the lowest cost, is a common scenario and should be part of the process. However, for this, it is necessary to order professional Google Ads services, which ensure the execution of these tasks at a high level. Specialists know how to achieve maximum advertising effectiveness and understand the best ways to implement these strategies.

It is vital to start with strategies. If they are thought out in detail, you can expect excellent results. Thus, the primary strategy includes the following:

1. Target cost per conversion. When the goal is to increase the number of paying customers, proper optimization allows you to choose bids at each ad auction. The advantage is that you can always stay within a specific budget while achieving the highest possible conversion rates.
2. Target return on investment (ROI). The online system automatically selects the appropriate bids within the set budget. With this strategy, you can achieve significant margins and show ads to people ready to purchase products or services.
3. Maximize clicks. With a well-organized campaign, you don't need to worry about spending too much or too little — everything will be relatively clear and straightforward. Additionally, this approach tends to lower the cost per click and increase the number of impressions in search engines.
4. High conversion. When the main goal is to achieve excellent online sales or reach a large audience, you can set bids so that the conversion rate continues to rise (without exceeding the budget).
5. Maximum conversion value. The online service can automatically set bids based on the business’s budget. As a result, the brand or company owner will see a good return on their advertising campaign.
6. A target percentage of impressions. Thanks to a strategic plan, you can set a specific amount (which can be the maximum) while also setting low limits (this works well for ads where keywords and other factors are correctly selected).
7. Manual CPC (Cost Per Click) bidding. The marketing specialist can take control and set a specific bid manually. This allows the business to monitor bid spending and avoid overspending the budget.
8. Overpriced cost per click. The online service allows marketers to choose whether to decrease or increase bids. However, the settings should consider several factors – the time of day or night, geographical location, target audience, intent, and much more. This method allows for broadening reach globally.
9. Cost per 1,000 visible impressions. People always pay attention to the initial screen. This promotion method provides a predictable cost and is a great way to ensure business recognition, with payment made only for 1,000 ad views.
10. Maximum cost per view. The specialist can set a high bid for an internet user to view an ad. This strategy is suitable when the goal is to increase actual ad views.
11. Target cost per 1,000 impressions. This method is relevant when the goal is to show the ad only to unique, paying, and extraordinary individuals, as it improves the company’s image, reputation, authority, and online visibility.
12. Package bidding strategies. This refers to the ability to set target costs for conversion, maximum conversion value, quantity, and target share to achieve a specific number of impressions, etc. There are many advantages, such as fast strategy execution and setting the desired cost per click for the business owner.

Regardless of the chosen strategy, it is crucial to understand that all of them are manually configured, meaning that expert help in this niche is indispensable.