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COOPER Launches Direct Primary Care Practice in Haddonfield


Welcomes Two Experienced Primary Care Providers


Haddonfield, NJ – Cooper University Health Care, the region's leading academic health system, is proud to announce that experienced family practitioners James J. Runfola, MD, and Leonard V. Ridilla, MD, have joined the health system and launched a primary care practice that redefines patient-provider relationships. Beginning April 1, 2024, Cooper will offer Direct Primary Care (DPC), a membership-based model designed to provide unparalleled access and personalized care.


DPC emphasizes one-on-one time and enhances accessibility to providers, setting it apart from traditional concierge services. At Cooper Direct Primary Care (DPC), patients pay a monthly fee for unlimited access to their dedicated physician.


"This unique model gives patients a personalized level of care. Patients who want more time and attention from their doctor can get it through this program," said Greg Taylor, DO, medical director at Cooper Care Alliance.


With a combined experience of 50 years in the region, Dr. Runfola and Dr. Ridilla have worked in a DPC-model office for the past five years and understand the benefits of a program like this.


"All types of patients will find this model beneficial," Dr. Runfola said. "From patients with chronic medical conditions to someone who wants access to their physician no matter the time of day."


Patients who opt to join this membership and pay the monthly fee – separate and apart from their insurance premiums – will enjoy unlimited primary care visits without billing insurance directly, access to their provider’s cell phone, guaranteed same-day or next-day appointments, extended appointment times, access to the MyCooper electronic health record system, a variety of diagnostic services, preventative screenings, medically necessary referrals to specialists, and more.


"Obviously, this is not for everyone, but if a patient would like a chance to be more deeply engaged with their primary care physician, they will now be able to get that at Cooper," Dr. Ridilla said. "This level of access is not always possible otherwise. Patients who choose this model will be able to get same-day and next-day access to their provider, along with the option to speak with them over the phone after hours."


Carman A. Ciervo, DO, chief physician executive of Cooper Care Alliance, emphasizes the value of investing in one's health through DPC.


"This is your chance to get your health to a more self-actualized point," he said, pointing out the opportunity to participate in your own health care decisions and personalized treatment plans.


"We're excited to join Cooper, an academic health system committed to caring and helping South Jersey residents achieve optimal health," said Dr. Runfola and Dr. Ridilla.


About Cooper Care Alliance


Cooper Care Alliance (CCA) is one of two physician groups operated by Cooper University Health Care, the region’s leading academic health system. 


CCA providers are community-based medical professionals -- physicians and advanced practice providers -- who are employed by Cooper University Health Care.  Cooper University Physicians, the other physician group at Cooper, is the largest physician group in South Jersey and its members have faculty appointments at Cooper Medical School of Rowan University.



About Cooper University Health Care


Cooper University Health Care, with its MD Anderson Cancer Center at Cooper and affiliation with Cooper Medical School of Rowan University, is a leading academic health system. Cooper has nearly 10,000 team members including 1,600 nurses, and more than 900 employed physicians and more than 500 advanced practice providers. Cooper University Hospital has been recognized as a top-performing regional hospital by U.S. News & World Report’s 2023-2024 Best Hospitals annual survey.


Cooper has revenues of more than $2 billion and, along with its new upgraded “A” rating from S&P, recently received an A+ credit rating from Fitch Ratings. Cooper University Hospital is the only Level 1 Trauma Center in South Jersey and the busiest in the region. Nearly two million patients are served annually at Cooper’s 663-bed flagship hospital, outpatient surgery center, three urgent care centers, and more than 100 ambulatory offices throughout the community. Cooper has been named as one of America’s Best Employers by Forbes for three consecutive years. 


The Cooper Health Sciences campus in Camden, New Jersey, is home to Cooper University Hospital, MD Anderson Cancer Center at Cooper, Children’s Regional Hospital at Cooper, and Cooper Medical School of Rowan University. Visit to learn more.