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How To Choose The Best Football Bookmaker In The UK

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In the UK, football is the most popular type of sports betting, so finding football bookmakers in the UK can be stressful due to the amount of options you have. Some would class this as a good stress to have. 

Meanwhile, some punters seek free bets in their quest for sports betting, while others desire a higher betting limit. With so much variation, it can be hard to determine what the overall best bookmakers are in the UK for betting on football. 

Because of this, we’ve created a guide for you to follow so you can make the decision yourself based on your own tastes and preferences.

Important Factors To Consider When Choosing The Best Football Bookmaker In The UK

Each bookmaker in the UK has something unique to offer its punters; some have features that others don’t have. However, there are some factors that a bookmaker must possess or meet criteria for before they can be considered the best. It’s also important to keep an eye on sports bulletins, as some have news on some of the best bookmakers in the UK.

We have put together some of these factors punters in the UK should consider when they go in search of the best:

Betting Options and Limits

Aside from having a betting licence in the UK, another essential factor to consider is the betting market and limits. It’s not a new thing that punters love to have a lot of options to minimise risk where possible. 

While some bookies restrict betting limits and offer fewer markets, others provide the complete package. So, when choosing the best football bookmaker, make sure it offers many betting options with a high limit. They should serve different markets, ranging from local leagues like the Premier League to continental leagues like the Champions League to international football events.


Aside from promotional bonuses and competitive odds, sports betting companies should have a good reputation and feedback from punters. Choose a reputable bookmaker known in the sports betting community, one that offers safety and responsible gambling features. To know if a football bookmaker is reputable, read the reviews from other punters and pay attention to whispers in the betting community.


In a country where sports betting is increasing daily, the presence of strict gambling rules and regulations is critical. Thankfully, the United Kingdom has one of the most renowned regulatory bodies in the iGaming space: the UK Gambling Commission. So, when choosing a football sportsbook, make sure that it is licensed and regulated by the UKGC. Approved bookmakers are held to the strict laws of the regulating body for fairness, safety, and conflict resolution when it arises.

Reliable Payment Options

It's a joy for punters to be able to make a deposit and payout into an account once a win comes in. That is where a reliable and secure payment option comes in. 

Every bookmaker that considers itself the best should have accessible and, most likely, popular payment options to ease the transactions of its punters. Before choosing a bookmaker, ensure they offer a safe payment option for ease of deposit and withdrawal transactions.


Whether they are newly registered or veteran punters, everyone is always looking out for one bonus or another. Bonuses and promotions are ways punters increase their bankrolls, so the best bookmaker must be offering profitable promotions and bonuses. Additionally, when choosing a bookmaker, find out if they offer a bonus or promo, and also check out the wagering requirements.

Special Features

For a football bookmaker to be considered the best in the UK, it must have some unique features. Features like live streaming, live betting, and cashouts are considered features that encourage punters to stick with a particular bookmaker. Punters would love to observe their bets using the live stream and also cash out when the game is going sideways. 

Final Thoughts

As the most popular sport in the UK, it's okay to see that people want to cash in on the love of the game. However, following these factors will lead punters to make informed decisions when choosing a football betting platform.