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Record Bets Expected on 2024 Super Bowl

 

The Super Bowl this year is expected to break betting volume records through online and mobile sportsbooks. Analysts predict that over $1.3 billion will be risked on the big game in the United States alone as the best gambling apps for sports betting look set to cash in on the huge event . The 2024 Super Bowl is shaping up to be the largest betting bonanza for American sports fans ever, thanks to the rising legalization of sports betting throughout the country.

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Sports betting has expanded in the United States in recent years as a result of loose rules. Over 30 states have enacted legislation legalizing online sports wagering since a Supreme Court ruling in 2018 opened the door to legal sports gambling. According to Goldman Sachs, the U.S. sports betting handle might reach $10 billion by 2025, with big states such as California anticipated to start their own sportsbooks soon. This tremendous growth has coincided with the meteoric emergence of mobile sports betting applications.

Sportsbook applications, with their user-friendly UI and perks, have made it easier than ever for Americans to place a casual wager from the comfort of their own home. Mobile devices currently account for more than 90% of sports bets in mature markets such as New Jersey. To meet this demand, operators including as FanDuel, DraftKings, BetMGM, Caesars, and BetRivers have spent considerably in sleek applications. Some estimate that more than 50 million Americans will bet on this year's big game.

The 2024 Super Bowl appears to be the perfect storm for mobile betting records. Spread bettors are predicting a high-scoring battle between the possibility of two high-powered offenses meeting. The game should be perfect for casual fans to go on their smartphones and put a few dollars on the action, with lots of scoring options.

Betting on specific aspects of the game also promotes mobile engagement, with sportsbooks providing hundreds of opportunities to gamble on player and game performance. Micro-wagering has been optimized for in sportsbook applications, allowing fans to instantaneously place $5 or $10 bets on results as granular as the outcome of a single drive or whether the coin flip will be heads or tails. Mobile betting menus will be clicking nonstop with so many prop lines to pick from.

In prior Super Bowls, mobile betting volume has soared, predicting this year's huge sums. As the newly authorized U.S. business was still in its infancy, the 2019 Super Bowl garnered just approximately $330 million in mobile wagers. However, as sportsbook applications evolved, that amount increased to $777 million in 2022 and nearly $1 billion in 2023. The path has been apparent. With constantly improved applications and expanded state releases, 2024 is shaping up to break mobile betting volume records.

Strategic collaborations between sportsbooks and media entities have fueled this expansion. The integration of sports broadcasts with betting applications via stats, odds, and click-to-bet features has blurred the border between programming and gambling. Pre-game coverage has effectively devolved into an extended advertisement for mobile gambling. To entice viewers, commentators frequently highlight betting patterns or player prop odds. The smooth transition between programming and gambling applications has become a sports media standard.

The development of mobile sports betting has, of course, not been without criticism. Sports, according to critics, have become less about on-field competition and more about gambling outcomes. They cite cases of problem gamblers losing a lot of money on apps as proof that the industry needs tougher restrictions. Sportsbook applications have also prompted concerns about the integrity of contests due to unique gambling habits. Leagues must walk a tightrope between promoting and monitoring mobile wagering activity.

Most observers, however, believe that placing sports betting directly in the hands of American fans via mobile applications was unavoidable. Despite the risks, enabling licensed, regulated sportsbooks to fulfill demand is better to leaving billions in the hands of unregulated offshore black market operators. The emphasis is now on responsible gaming policies and making mobile betting accessible and transparent.

Expect spectacular Super Bowl records to become the norm as more states legalize sports betting. The $1.3 billion predicted handle for this year will only last until 2025, when additional markets should boost mobile betting volume close to $2 billion. American fans are betting more than ever before, owing to the accessibility of sportsbook applications. The 2024 Super Bowl will only provide a taste of how far mobile betting may go, and if it is any indication, it should grow exponentially year after year.

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