Now Open: All Pink CHRISTMAS Bar White Elephant, New Uptown Express and Tinsel
Monday, December 04, 2023
CRAFT CONCEPTS GROUP ANNOUNCES
Philadelphia, PA - Teddy Sourias and the elves at Craft Concepts Group are spreading Christmas cheer with three holiday-themed pop-up bars for the 2023 season. White Elephant at 1500 Locust with a pretty in pink design aesthetic and elite vibes that are pink, silver, gold, glitter and disco balls. The brand new bar took over six weeks to construct and was kept secret until the giant white elephant appeared on Locust Street over the front doors.
The newest Christmas bar in Philly features theme cocktails, photo opps, Carlino's famous tomato pie and dazzling lights and decor. All aboard the Uptown Express - all new at Uptown Beer Garden (1500 JFK Blvd). Uptown has been transformed from a fun summer beer garden to a North Pole winter wonderland via the Polar Express!
President Teddy Sourias and designer Oscar Soto crafted the perfect winter scene for patrons who want to be completely immersed in Christmas spirit and holiday cheer. Look for a Candy Cane forest from elf, large facade of The Polar Express, Christmas vacation motif in Kedera tiki bar, Heat Miser & Snow Miser arguing, and more!
Tinsel, Philly's original pop-up Christmas bar returns with glitz, glamor, and ho-ho-holiday fun to saturate the season. "Christmas Comedy" celebrating the past 60 years of holiday classics, with enough custom paintings, sculptures, installations, and photo ops to drain your battery before your drink! Travel through the seven levels of The Candycane Forest, past the swirling Gumdrop Sea then relax in a corner of the Griswold living room, or assist Yukon Cornelius in battle against the formidable Bumble! Or join the Wet Bandits in a life of crime, just be sure not to "shoot your eye out, kid!" With enough lights, garland, and kitsch to make your Great Aunt Sally blush, Tinsel invites you to bask under the neon glow of familiar Christmas heroes- and antiheroes- just be sure you have your spiritual affairs in order before you meet the Ghost of Christmas Future!
White Elephant - 1500 Locust Street - now open
White Elephant is Philadelphia's newest and prettiest Christmas bar at 1500 Locust Street IS NOW OPEN, 3,000 square feet of beautifully decorated space. The stunning, posh and pretty in pink decor is a mix of unique textures, fabrics, decorations and designs that are pink, silver and gold - with 300 disco balls and a disco ball Santa hanging overhead - with the complete dining room ceiling covered every inch with pink and pretty decorations, ornaments, snowflakes and more.
Teddy Sourias and the Craft Concepts Group team brainstormed the name together and worked with designers and artists Jill Keyes and Steph Irwin to design the space. With other popular Christmas bars such as Tinsel and the Uptown Express Pop-up at Uptown Beer Garden, they knew that it had to be unique, relevant, and exciting to become another staple in Philadelphia during the holiday season. The name stems from the popular Christmas gift exchange “White Elephant” party that became popular among households over the years. The name of the gift exchange has evolved from yankee swap, dirty santa, and more - but originated as “White Elephant” that has now become a staple of the holiday season.
Picture a world where Christmas in pink, silver, gold, and disco collide in a cacophony of holiday magic! White Elephant is more than just a bar; it's an experience. From the moment you step inside, you're in a wonderland of shimmering ornaments, twinkling lights, and an abundance of disco balls - 300 to be exact! A vision of a Christmas celebration that is both traditional and trendsetting. For a twist on tradition: we're introducing a holiday twist on a local favorite – cold tomato pie from local Carlino’s Italian market (until supplies last), a savory treat that perfectly complements the sweet and festive atmosphere, adding a unique touch to the experience at White Elephant. Visualized by the festive atmosphere, the bar is decorated with 300 disco balls, 1200 christmas ornaments, 8000 feet of garland, 12 Christmas trees, and a show stopping 7 foot X 8 foot giant fiberglass antique white elephant head. Join us in bringing the Christmas party to Locust street this holiday season!
Sourias said, "We had a vision for a disco pink & sparkly Christmas party with every square inch of the venue covered in pink, silver, gold holiday ornaments, streamers, garland, and other Christmas decor! We wanted to go all out and do something never been done before in Philly - and bring some holiday cheer to this section of Rittenhouse. Where Tinsel is the original, and Uptown is the largest outdoor Christmas bar, we wanted to create something with elite vibes, that is well done and cozy, yet takes your breath away when you step inside. We can't wait to debut it to the world when we open this Friday."
For design and sourcing, Sourias explained many of the materials were sourced locally in Philadelphia - which gives White Elephant a local nostalgic feel! He said, "We worked closely with local businesses, salvage, thrift, and second-hand businesses in the area to create the magic within the space and utilize local materials - being a local team ourselves. The White Elephant hand-made fiberglass head you’ll see upon entering is an authentic antique - and was sourced from an antique shop and originally an amusement park funhouse elephant head, a truly unique antique to bring to the space and tie in the history of the name White Elephant itself."
For vibe, he said, "We wanted to keep many of the Blume elements that shaped the space so well, including the pink seating bays and the pastel colored walls! When deciding to do a Christmas pop-up, the design team kept many of these elements and then embellished with the pink, sparkly, disco overlay that you’ll see from the moment you walk into the space. Around this area - there is no other venue or bar that quite encapsules Christmas in this fashion - a glam, pink, disco Christmas that you can experience here at White Elephant. There was minimal actual construction done to the space - so the design team had a hearty challenge transforming the space into the new concept from the old - but created an entirely new interior out of decorations and installations alone! The most challenging part was keeping that original Blume element - but making the decor blanket the space to where the shell of Blume is barely recognizable, replaced completely with White Elephant and the Christmas disco party of the holiday season!"
For the perfect holiday party photo, there are many elements in the bar that make it instagram worthy - starting with the life - sized 7X8 foot antique White Elephant head that dons the bar! Besides that, the ceiling is coated with pink streamers, disco balls, Christmas ornaments, and Garland. Each pocket of the venue is covered in Christmas decor - as if you have stepped directly into Eloise’s Christmas at the Plaza, that is also hosting a disco party! The cocktails are also instagram worthy, creating a warm winter feel of traditional Christmas through exciting garnishes and cocktail finishes.
The televisions will have a roaring fire on them to add to the vibes, and the sound system has a special White Elephant curated playlist to set the tone.
For drinks look for a special menu with specialty hand-crafted cocktails that are winter and Christmas themed alongside typical craft beer and domestic favorites - including holiday selections pouring as well. Mike Smyth of White Elephant designed the menu to be upscale, classy with elevated Christmas cocktails - think eggnog, cranberries, spice, sugar with fancy winter garnishes and more.
For food, look for locally sourced cold tomato pie from Carlino’s Italian Market to support a local Philadelphia business staple that we all know and love. Tomato pie orders will take place at the counter and each guest will be given an ornament to redeem at the kitchen window for their slice or two - or three!
Once open, hours will be Sunday to Thursday, 4:00pm to 12:00am Midnight, and Friday 4:00pm to 2:00am, and Saturday 4:00pm to 2:00am. White Elephant is located in the Rittenhouse Square neighborhood of Center City.
For buy-outs and large group parties, contact Molly Purcell at [email protected] or 5709331213.
Menu Highlights -
Rum Rum Rudolph $14
Captain Morgan, brandy, eggnog, Nutmeg, cinnamon, sugar rim
Reindeer Games, $13
Screwball, Hot chocolate, Whipped cream and Candy Cane
Santa Spritz , $12
Champagne, Splash Cranberry simple, Rosemary Sprig, Cranberries garnish
Jolly Hot Toddy, $15
Hornitos, honey, fresh lemon juice, 1/2 oz cinnamon syrup, hot water, Garnish Cinnamon stick & lemon wheel
White Elephant Margarita $14
hornitos tequila, coconut, lemon and lime, Cranberries garnish
Naughty or nice $13
blue coat gin, lemon juice, rosemary simple, cranberry juice
Shaken and served up in a martini with a rosemary sprig(christmas tree garnish)
7 Swans Sangria, $14
Cabernet, cranberry juice, cider, apples, fresh cranberries, cinnamon sticks
Sly Fox Christmas Ale, $7| 16oz
Spiced Ale | 6.3%
Troeg’s Mad Elf, $8 | 10oz
Holiday Ale | Cherry, Honey | 11.0%
Wyndridge Gingerbread Cider, $7 | 16oz
Semi-Sweet Cider | Ginger, Molasses, Spices | 6.0%
Tomato Pie Slices from Carlino’s Market, 1 for $4, 2 for $7
White Elephant Team -
Owner - Teddy Sourias and Craft Concepts Group
Directors of Operation - Hank Henson, Mike Smythe
Assistant Directors - Isabel Rosenberg and Will Donald
Designers - Jill Keyes and Steph Irwin
General Manager - Todd O'Connor
Private Events and Large Groups - Molly Purcell
Beverages - Mike Smythe (cocktails) and Rob Kline (beer)
Marketing - Grace Gosner
PR and Influencer Outreach - Kory Aversa, Aversa PR
About Jill Keyes -
Jillian has Baltimore blood but has set up life, home, and heart in Philadelphia! On top of being a one-woman-costume-shop freelancing machine, she works at Upper Darby Summer Stage between theater seasons, and manages the Drexel University Costume Shop during the school year. She has a wide variety of experience (from big period pieces, to small high concept shows), but her favorite projects involve bold color, humor in design, and wild crafts... Which usually end up being devised pieces or childrens' theater. Jill has designed for Craft Concepts Group before with Tinsel Christmas Bar and Tinsel Takes Flight.
About Steph Irwin
Steph Irwin is a Philly based experiential event & installation producer. She owns & operates a creative agency as well local vendor community Now + Then Marketplace. She has helped open several businesses in Fishtown, making a large impact on the local community and beyond. Steph has designed for Craft Concepts Group before at Uptown Beer Garden and Tinsel Christmas bar, halloween, and Tinsel takes flight pop-ups alongside Jill.
2) THE NEW UPTOWN EXPRESS AT UPTOWN BEER GARDEN
Uptown Beer Garden presents the first ever Uptown Express - with three times the space, three times the decorations and the most decorations ever. Uptown is by size considered the largest single Christmas pop-up bar in NJ, DE and PA. Uptown is also one of the few family-friendly Christmas pop-up bars in the region where families are always welcome, especially as they come and go to Christmas Village across the street. It is the perfect spot to get warm and sit and relax after a long day of shopping and holiday sights.
feel. With the grand scale of the project, the design and construction team also had to be grand - in size and thought. The team of artists not only meticulously built, painted, and constructed each scene, but assisted with the install of each motif and worked tirelessly to create the magic that each person will surely feel as they walk through the beer garden."
The televisions will rotate between sports, winter scenes, movies and other holiday programs. The sound system has a special playlist highlighting the Christmas classics, mixed with some new holiday favorites.
Uptown Express Team -
Owner - Teddy Sourias and Craft Concepts Group
Directors of Operation - Hank Henson, Mike Smythe
Assistant Directors - Isabel Rosenberg and Will Donald
Designers - Oscar Soto
Private Events and Large Groups - Molly Purcell
Beverages - Clair Kotula / Mike Smythe / Rob Kline (beer)
Marketing - Grace Gosner
PR and Influencer Outreach - Kory Aversa, Aversa PR
About Oscar Soto - new to CCG and Uptown!
Born and raised in Costa Rica, Oscar is currently based in Philadelphia, Pennsylvania. Has a bachelor degree in Architecture and post graduate studies in Set Design. From an early age, the film & theater world captivated him, giving him the chance to create worlds for imaginary characters and places.
Oscar has eight years of experience working as a set designer or art director for a wide range of productions including: musicals, plays, tv advertisements, international reality TV shows, films and operas. Titles include: Jesus Christ Superstar, Chicago, West Side Story, Don Giovanni
and I Pagliacci. Commercials include companies like: McDonalds, Nissan, Uber.
The city, and the house -as particle of the whole-, are his main sources of inspiration and main field of artistic work. Many of his works feature windows, as the portals linking the inside and the outside letting in light and air, setting the mood for the day. In 2021, he had a solo exhibition at the National Costar Rican Art Museum titled “Imaginaries of Congestion”.
This is Oscar's first year designing for Craft Concepts Group, and has made his debut with Uptown Beer Garden's Uptown Express holiday pop-up!
Uptown Express menu:
Hot, Hot, Hot…Hot Chocolate!, $15
Hot Chocolate with Skrewball whiskey and whipped cream in a take-home mug
Heat Miser, $15
Hot cider with cinnamon whiskey and cinnamon stick
Prancer’s Punch, $14
Whitley Neill quince gin, lemon juice, simple syrup, cranberry juice, and prosecco
Santa’s Sangria, $14
Cabernet, Cranberry juice, luchador tequila, apples, cranberries, cinnamon sticks
The World’s Best Cup of Coffee, $14
Crystal Head Espresso Martini
Ya Filthy Animal, $15
Absolut, cranberry simple, red bull served in a soup can
Jingle Juice Pouch, $18
Spiced Ale, 7.0%
Evil Genius Santa I Know Him, $8/16oz
Festive Saison, Rose Hips, Chamomile, Black Currants, 7.2%
You’re a Mean One, $12 (Shot)
Absolut Vanilla, Midori, Simple Syrup, and Lemon Juice
All Aboard (Shot)
Corralejo, Peppermint Liquor, Creme de Cocoa and triple sec
Food
Soft Pretzel, $7
Boardwalk Fries, $7
Mac & Cheese Bites, $12
Wings, $12
Chicken Fingers, $13
Meatballs, $8
Shredded Chicken Tacos, $16
Pulled Pork Tacos, $16
Veggie Tacos, $16
BBQ Pulled Pork Sliders, $14
Buffalo Chicken Sliders, $14
Meatball Parm Sliders, $14
Co-Designer Alex Bokulich said, “I am in love with the process of this project. As much joy as it is to finish the space, and see the vision come to life... I love the planning and labor to execute the vision. Finding cool old artifacts and weaving them into our story, collaborating with *many* talented artists, and even just the comments from neighbors in our local community that appreciate watching it come together. This year, the high point for me was watching a crowd across the street admiring us as we hung out neons on the facade.. they cheered when it lit!”
* Scrooged Wall with Bill Murray, Frank Cross, Jacob Marley Figure past and present in stained glass plus a giant floating Ghost of Christmas Future
* Seven levels of the candy cane forest and swirly gumdrops
* Animatronic clark griswold scene from Christmas vacation with other notable scenes such as the burning cat, Clark scaling his home siding to hang lights, the famous Christmas tree before burning, and a wet bandits mini-scene
* Animatronic scrooge waving from his bedroom window after he turned good
* Dr Seuss Grinch theme filling the throne room along the walls with 25 who’s in whoville
* MILES of garland!
* Suspended sleigh with projector of favorite scenes from Christnas classics
* Three giant vintage toy Christmas mobiles circulating over head
Tinsel Team -
Contributing artists - Ben Hartshorn, Constance Case, ElectroRomantic, Mistress Zeneca, Scott Johnston
Assistant Directors - Isabel Rosenberg and Will Donald
PR and Influencer Outreach - Kory Aversa, Aversa PR