In a record-shattering September, New Jersey also sets highs for online casino and overall gross gaming revenue, according to PlayNJ
(ATLANTIC CITY, N.J.) — New Jersey became the first U.S. state to generate more than $1 billion in sports betting in a single month by taking in $1.01 billion in wagers in September. The new high for sports betting came as New Jersey also set a new high for online casino revenue, helping to push New Jersey to the total gaming revenue record ($453.6 million), according to PlayNJ, which tracks gaming developments in the state.
“The state’s gaming industry has seemingly run out of ways to surprise, but sportsbooks reaching $1 billion in monthly handle is a reminder that there is no gaming market in the U.S. that is playing on New Jersey’s level,” said Eric Ramsey, an analyst for the PlayUSA.com Network, which includes PlayNJ.com. “The relentless growth in online sports betting and casino gaming continues to lift the entire industry.”
According to official reporting released Monday, New Jersey’s online and retail sportsbooks attracted $1.01 billion in September, breaking the state and U.S. record of $996.3 million that New Jersey set in December 2020. September’s volume was up 35.1% from the $748.6 million generated in September 2020, up 52.1% from $664.7 million in August. (Click here for PlayNJ’s documentary on New Jersey’s path to $1 billion.)
Gross gaming revenue in September just missed an all-time high, too. Operator revenue rose 82.9% to $82.4 million in September from $45.1 million in September 2020 and 58.5% from $52.0 million in August. September’s revenue was just short of the previous high of $82.6 million in January. Sports betting produced $12.1 million in state and local taxes in September.
New Jersey crossing the $1 billion threshold has been a long time coming. Sportsbooks combined to generate at least $930 million in wagering in November, December, and January. Football was the key, generating $400.8 million in wagers on completed events as college football played a full schedule and the NFL returned in September. The total dwarfed the $185.2 million baseball attracted.
“Football wagering is vital in every state where sports betting is legal and necessary for sportsbooks to reach such heights,” said David Danzis, an analyst for PlayNJ.com. “What’s most impressive is just how much New Jersey has evolved into a market with no equals. The Garden State’s 12 highest volume months happen to be the 12 highest volume months in U.S. history. And all of them have come since August 2020.”
Bettors wagered $918.4 million in September through online sportsbooks, representing 90.8% of the statewide handle. That is the second-most all-time. Meadowlands/FanDuel/PointsBet/SuperBook again led the online market with $36.6 million in gross revenue, up from $23.6 million in August.
The leader was followed in revenue by:
- Resorts Digital/DraftKings/Fox Bet ($13.2 million, up from $13.0 million in July)
- BetMGM/Borgata ($10.8 million, up from $5.7 million)
- Freehold/Barstool ($4.1 million, up from $753,334)
- Tropicana/Caesars ($3.0 million, up from $2.1 million)
- Monmouth/Caesars/SugarHouse/TheScore ($1.8 million, up from $1.5 million)
- Hard Rock/Bet365/Unibet ($1.6 million, up from $663,470)
- Ocean Casino/Caesars/Tipico ($653,322 million, up from $288,059)
- Golden Nugget/BetAmerica/Betway (-$70,405, down from $87,873)
- Caesars Sportsbook/888sport/WynnBet (-$568,675 million, down from $538,425
Retail sportsbooks attracted a record $92.7 million in September, up from $51.8 million in wagers in August. Meadowlands/FanDuel dominated the retail market again with $4.7 million in revenue.
New Jersey sportsbooks have already shattered their annual records for revenue and wagers, producing $558.0 million in revenue on $7.1 billion in wagering through the first nine months of 2021. And the final three months promise to be even busier, with baseball’s postseason and the NBA’s regular season debut on tap in October. And a strong finish to 2021 could push wagering past $10 billion for the year.
“As impressive as September was, New Jersey’s sports betting market hasn’t yet reached its ceiling,” Ramsey said. “The NBA and college basketball seasons could really send wagering into another stratosphere in the coming months.”
Online casinos set fresh record
Online casinos and poker rooms produced a record $122.6 million in gross gaming revenue in September. September’s revenue was up 39.9% from $87.6 million in September 2020, though short of the record $118.7 million set in July.
For the year, online casinos and poker rooms have generated $988.7 million in revenue for the year, surpassing the previous record of $970.4 million in annual revenue set in all of 2020. That relentless growth in the online market continues to be a boon for the entire state’s gaming industry.
Combined with $248.5 million in retail casino revenue across the state, and September’s online and retail sportsbook revenue, New Jersey’s gaming industry reached $453.6 million for the month. That broke the state’s record for total gaming revenue of $450.6 million, which was set in July.
“Acceptance of online casino gambling accelerated during the pandemic, and it has left the industry with its most consistent revenue driver,” Danzis said. “There was once a fear that online gaming would sap Atlantic City of its appeal. But as retail gaming slowly returns to health, it shows that the industry is stronger with a diverse revenue stream from online and retail casinos and sportsbooks.”
Other highlights from September’s report:
- Borgata/BetMGM topped the market with $38.2 million in casino and poker revenue in September. But rival Golden Nugget’s $31.1 million in revenue made it the first operator to generate more than $1 billion in lifetime revenue. Since launching, the Golden Nugget license has produced $1.03 million in revenue, nearly $200 million more than No. 2 Borgata.
- The revenue from online casinos and poker rooms yielded $21.5 million in state and local taxes.
- Online casinos and poker generated $4.1 million in revenue per day over the 30 days of September, up from $2.9 million per day in September 2020 and up from $3.7 million per day in August.
- Online casino games accounted for $120.1 million of September’s revenue, up 41.2% from $85.1 million in September 2020. Online poker generated the remaining $2.5 million in revenue, down 2.4% from $2.6 million in September 2020.
For more information and analysis on regulated sports betting and online gaming, visit PlayNJ.com/news.
About the PlayUSA.com Network:
The PlayUSA.com Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches produce original daily reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online gaming options for consumers. Based in Las Vegas, the PlayUSA Network is independently owned and operated, with no affiliations to any casino — commercial, tribal, online, or otherwise.