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Is It Pork Roll or Taylor Ham?

Norwescap’s Community Development program partners with the small business community to help benefit the public and downtown business district at the Phillipsburg Downtown Association (PDA) Fourth Annual Pork Roll Palooza.
PHILLIPSBURG, NJ- September 23, 2021- It doesn’t matter what you call it, Pork Roll or Taylor Ham, this year you can decide for yourself at the Annual Pork Roll Palooza on Saturday, October 16th at Shappell Park in Phillipsburg, New Jersey, starting at 11 am. Be a part of this year’s festival and enjoy a fun and delicious afternoon, while supporting the small business community of the Phillipsburg area.
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The free festival offers live entertainment by the popular Large Flower Heads and Video Daze and guarantees an array of food vendors whipping up those mouthwatering Pork Roll dishes that only a true New Jersian can brag about. Join the “Family Pig Pen” for fun games, activities, prizes, and train rides, something for all ages. Plenty of street market artisans will have their goods for sale. Invertase Brewery is back by popular demand for that thirst quenching microbrew beer and popular root beer, just the right pairing for a pork roll fan-favorite dish.
If you own or operate a business, you can get involved in the festival as a vendor, offering your products or services for sale or giveaways, or as a sponsor, helping to support the event while getting your brand in front of thousands of attendees. All proceeds from the event will support the continuation of Pork Roll Palooza as an annual festival and Norwescap’s work in local communities.
The Phillipsburg Downtown Association (PDA) embraced the opportunity to take charge of the Pork Roll Palooza in 2018. The first festival in 2017 was hosted by the Town of Phillipsburg and was held in Riverside Way, located by the Free Bridge that connects Phillipsburg to Easton. Since then the festival, with a skip year in 2019, has been held in Shappell Park for the purpose of drawing visitors into the downtown business district. Like many small towns, the Phillipsburg small business community has experienced increased competition from on-line shopping and the large national chains.
“The PDA found this event to fit perfectly with the competitive nature of the of the local community in which we live, the age-old question, “Pork Roll or Taylor Ham” is lockstep with the Annual Thanksgiving Phillipsburg/Easton Football rivalry”.
“So, just like Pork Roll and Taylor Ham are a Jersey thing; community is a Phillipsburg thing, there is Read press release generation after generation that live and work in this area so it was a natural fit for the PDA to partner with Norwescap who are so embedded into our community. We look forward to building on this relationship as we move forward making Phillipsburg the best community it can be”, says Robyn Coe of Coe Insurance and Vice President of the PDA.
“When the Phillipsburg Downtown Association (PDA) asked Norwescap to join in the planning of this year’s Pork Roll Palooza we responded immediately. Our Community Development program is committed to supporting small businesses and struggling communities. We see this partnership as a way of giving back to the community. Many of the projects under the Community Development program are driven by a grassroots army of volunteers made up of business owners, organizations and most importantly residents”.
For more information about Pork Roll Palooza, including how to register as a vendor or sponsor, please visit
About PDA
The Phillipsburg Downtown Association (PDA), is a non-profit corporation and has been working for over 20 years to bring attention to the benefits of this historical area and support efforts to revitalize businesses and residences along the Main Street corridor as well as the surrounding area. You can contact the PDA through their website at


About Norwescap
Norwescap is a non-profit based in Phillipsburg, New Jersey founded in 1965, with a mission to strengthen communities by creating opportunities that improve the lives of low-income individuals and families. Norwescap’s Community Development Program works to build vibrant communities where everyone has the opportunity to thrive. Based on the Community Development Corporation (CDC) model, the program focuses on revitalizing neighborhoods in Norwescap’s service area with an emphasis on low-income, underserved neighborhoods that have experienced significant disinvestment. Learn more about Norwescap by visiting