Of late, many businesses are waking up to the fact that they can optimize their marketing efforts significantly by creating campaigns with a location-specific focus. It has led to the rising popularity of location optimization techniques like geo-tagging, geo-tracking, and geo targeting besides geo search.
Reaching out to your target audience is more effective when you know their demographics and behavior well. You can improve the efficiency of your marketing campaigns by focusing on specific locations. Geo-targeting, or geo-tagging as it is often referred to, is the strategy of pinpointing specific locations where you want to focus your marketing campaigns. According to Forbes, geo-targeting can be very effective in reaching out to prospects with customized messages at precisely the right time that resonate the best with them.
Typical Applications of Geo Tagging
Even though geo-tagging began as a method for people to show others their location at a particular time, it is now a favorite method used by businesses to make their marketing campaigns more effective. It is usually by ranking better in local search results or social media posts showing up better in the feeds of users. Some of the more typical ways businesses can include geo-tagging in their marketing strategies:
Improved SEM: Search engine marketing can be made more effective with the help of geotags. Choosing locational keywords and geo-tagging photos are some of the easiest methods of reaching out more cost-effectively to your potential customers. By using geotags, you can also discover the response rate to your marketing campaigns in different locations, allowing you to fine-tune your communication. GeoTag Images is a handy tool for embedding locational information in images.
Creating apps using geotags: The use of mobiles has increased exponentially in recent years. Marketers have also realized that they provide an ideal way to market to customers. Mobile apps, in particular, are typically more entertaining and engaging than websites displayed on mobiles. Businesses can create location-specific geotags for each of the places where they have a presence so they can offer custom sales promotions in each.
Local campaigns in social media: Geo-tagging technology can also help businesses to create social media strategies that revolve around specific locations. Using these strategies can help businesses to connect better with audiences in targeted locations. On Instagram, for example, geotags can be inserted in the form of hashtags relating to a particular area. Advertisements on Facebook can be targeted using the knowledge of the locations of your target audience.
Dynamic Website Design: It is possible for marketers to change the design of the website depending on the location of the customer or simply give the option of using a different language or currency. By factoring in the IP address of the customer, they can offer customer pricing or services.
The easiest way of understanding geo-tagging is to think of it as a method of infusing data in your online presence that will improve your local search strategy and the ability to connect uniquely with customers specific to a location. For the strategy to be effective, you need to know what you want to achieve in local marketing.
image courtesy of unsplash.com