Branded merchandise is one of the most successful promotional tactics companies can employ in their marketing mix. Having staff dressed in the same style of work clothing can help build a sense of unity, of being part of a team and of working together as part of a bigger entity.
Alternatively, if you want to spread your marketing message even further, you could also look at handing out free branded clothing to your clients. Offering well-designed, branded merchandise can help businesses form a stronger bond with their clients while also reinforcing their message and engaging with customers in a way not possible with other forms of marketing. After all, everyone likes a freebie, right?
Key considerations when designing branded apparel
Before you start down the route of producing branded apparel, there are a few considerations you should address first. Working with a specialist branded clothing company like anthembranding.com will eliminate the chances of you making errors, but even a professional firm will still ask for certain outline details from you, including:
What type of material do you want to use: All apparel companies are different and firms vary in terms of the types of material they can supply. However, the most common materials offered by the majority of branding firms include cotton (including organic, ring-spun or Pima cotton), polyester, flannel, fleece, denim and canvas, etc. One of the first questions a supplier will ask you will be what material you want to use.
Location of your design/logo: Another key question an apparel firm will ask is where you want to feature your logo or design. Depending on the type of clothing you’re having produced, the most common locations include central chest, left chest, back collar, above the cuff, etc. Consulting with the design team at your choice of supplier will give you a better idea of what should work best for your particular logo/image.
Types of printing/decoration: Bespoke clothing design has come a long in a relatively short time and there is now a huge array of decoration techniques available. Again, your choice will likely be largely dictated by the type, size and color of your logo or design and your production team will be able to advise what should work best. However, as an outline guide, the most common ways to transfer an image to clothing include:
Digital printing: CMYK printing process that is best suited to complex photos or color-rich images.
Screen printing: This process squeezes ink through screens onto the fabric and works best with relatively simple, bold, colorful designs.
Laser etching: A laser effectively burns the design onto the fabric making it possible to produce highly detailed, small or awkwardly placed prints.
Heat transfer: Designs are transferred from paper onto the fabric under extremely high temperatures. Heat transfer design is great for low-volume orders.
Dye sublimation: Dye sublimation is best used for intricate images or logos and relies on a process of transferring dyes under pressure and heat onto the fabric.
Embroidery: Modern embroidery techniques involve digitizing a logo then transferring it to a computer and an automated stitching machine.