Instagram is evidence that visuals are the most important component of a successful social media strategy. As of October 2017, Instagram had 800 million quarterly visitors, which was more than double the number in 2015.
Trying to learn how to build Instagram for business is simple, particularly if you already have a Facebook account. Instagram is easier and less time-consuming to use for business than other sites.
You will use interactive micro-stories to learn what your audience enjoys and easily build an Instagram following. Follow these steps to build an Instagram account and begin promoting your brand.
5 Steps to Start a Business on Instagram
Learn how to set up a business on your Instagram. You can also try some of the best social media management companies to manage all your social handles. Follow these simple steps to easily convert your personal profile to a business profile.
Step 1: Download the Instagram App
If you have never used Instagram before, begin by downloading the application. Instagram is distributed in the Apple iOS, Google Play, and Windows app stores for smartphones, notebooks, and computers.
The app is designed for mobile computers, and you'll most likely be posting from a tablet or smartphone.
If visiting the Instagram website or using the software on a desktop device works best for you, you should do so. Any smartphone applications, however, are not usable or require special plug-ins to run on desktops and standard web browsers.
Well, for the purposes of this report, let's concentrate on how to use the mobile app.
Step 2: Create an Account
Start the app and set up an account in one of 2 ways:
- Method 1: Sign up with your phone number or email address, followed by a username.
- Method 2: If you already have a Facebook account, you can sign in with the same credentials and connect the accounts.
Do you still have an account? Simply sign up and navigate to your profile tab.
Step 3: Link Instagram To Facebook
You start with a personal page by default. To use Instagram for business purposes, you must link your account to a Facebook business page. At the low right of the page, click the profile button.
Open the configuration menu in the top right corner of the screen. In Android, it shows as a vertical ellipsis, while in iOS, it displays as a gear.
Scroll down before you see "Switch to company profile" on the next section. Continue to scroll through the promotional gallery until you see a link to link to Facebook. Choose "Choose a page" and make the page "public." Click the “OK” button.
Instagram then requests permission to handle the Facebook accounts. Observe a lot of Facebook company pages you've already set up. Choose the appropriate page and press the "Next" button.
This move can only be completed by an account administrator. If you are just a registered person, you can not see the page.
Step 4: Finish the Setup
Enter your company's username, mobile number, and address to complete your profile. To continue, you must fill out at least one of these communication areas. If you already have a Facebook profile, some details would be auto-filled.
Go to your profile by clicking "Done." At the peak of the Instagram screen, a new graph icon should display. This is your Insights tab, where you can view promotional and interaction statistics.
You can return to the home page and go back to a private account at any time.
Step 5: Create a Business Page
You should build a Facebook company profile at the same time if you've not already. When prompted to pick a tab, click the “Create one” button at the bottom of the screen.
Create a title for your profile and select the category that best defines your business. Among the choices are:
- Books and magazines
- Brands and products
- Event sources
- Local businesses
- Websites and blogs
Select a subcategory to help in the discovery of your page in search results. For instance, if you selected "local businesses" as a subcategory, you could choose from choices like a bar, home renovation, or arts and entertainment. After that, press the “Next” button.
Begin by adding images to your album. The best feature of Instagram is the ability to repurpose old images by applying filters to them. Users appreciate the platform's honesty, but you don't need to be a pro to share amazing stories.
To access a gallery from your screen, click the cross-shaped "Add" icon. To get images from other channels, such as Google Drive, use the drop-down cursor at the top of the page.
How to Edit Your Profile on Instagram?
Return to your profile page and select "Edit your profile." You will have a photo, bio, and website URL here. If you moved from a private account, think about changing the photo, name, and username to represent your company. Customers would find it easy to search for you on Instagram if you use the brand's logo and company name. If you don't already have a logo, you can build a logo in minutes.
The bio allows you to use advertised language, ties, or hashtags in your profile. Make a short comment on what the company does or how it assists consumers. Remember that you should use a more relaxed tone on Instagram even though your company is conservative.
Online users are used to being bombarded by advertisements and content from all sides. A cluttered social media stream can seem to be an infinite blur of scattered stories. Luckily, graphics that explain things in a moment will break through this fog of content.
Consumers must see the business model before they can investigate it further. The great news is that people who read your content are more likely to respond to a call to action. In reality, after liking content on Instagram, 75% of people take action, like visiting a website, shopping, or browsing online.
Therefore, start your business on Instagram and take your company to new heights.