You require a good social media marketing strategy when it comes to promoting on Facebook or any other social media platforms.
This is why there are many service providers who provide services to supplement these strategies. Many people use services to buy Facebook likes to artificially boost their engagement and gain some online credibility. But there are certain organic ways that you can try.
Facebook has been around for a long time. It is one of the first social media platforms that blew up and stayed relevant to this day. A lot of platforms came before Facebook but the latter is still present and gets millions of active users daily. Since the platform gets millions of users daily businesses and brands want to promote their services and products on Facebook so that they can get potential leads which they can then try and get some conversions from. A business needs to gain more engagement in its post to achieve that. This is where the concept of knowing what time is the best to post can help a lot.
What is the Best Time to Post on Facebook?
We will take a look at a few different studies but we just want to mention this beforehand that there is no universal best time that will magically improve the performance or engagement rate. A lot of factors determine such things and we will take a look at those as well. But for now, let us see what studies have shown when it comes to the best time to post on Facebook. HubSpot, Buffer, SproutSocial, TrackMaven etc. are some of the social media marketing-related websites that have done these studies. If you want a detailed idea about the studies you can visit their websites.
Now, let's look at the findings of these websites
One study shows that before the pandemic hit and lockdown occurred the best time to post considering the highest engagement was on Wednesdays at 11 a.m and between 1 and 2 p.m. Weekends were the worst if you considered the amount of engagement on posts. Basically, on any given weekday before 9 p.m., the engagement was high. The same website also did a similar study during the pandemic and found out that Mondays, Wednesdays, and Fridays seem to be the days with the most engagement on Facebook. Weekends still do not seem to be that good for high engagement.
Other studies also show a similar picture. The highest engagement day varies Wednesday to Thursday to Friday but you can easily figure out that the most engagement is generally occurring during weekdays. Now, of course, these are just the general peak times. But depending on your location and the industry you belong to the peak times may vary. For example, one study shows that for B2C businesses the best time to host us between 3 pm to 4 pm and at 9 a.m. For healthcare businesses, the best time to post is between 6 am to 7 am, at 9 am and between 11 am to 12 pm. If you want detailed findings of the best time to post on Facebook for different industries we suggest you check out the findings of these websites Viz, Hootsuite, coschedule, buffer, SproutSocial, TrackMaven, etc.
The Best Time to Post on Facebook For You
Now, we did take a look at the variety of studies and have an idea about at what time gets the peak engagement. You should take help from these studies while formulating a marketing strategy for Facebook. But if you want the best result you have to find the best time for your brand yourself (this includes hiring third-party companies to do the research on your behalf). Let's look at the main elements to focus on.
Location affects how people engage on Facebook. This is because the culture is different and the laws and rules differ as well. So, people may be comfortable browsing Facebook at different times of the day depending on where they are. So, if a person is not allowed to check their phones during office hours or during classes then there will be lesser engagement from that place during the daytime.
Another thing that greatly affects the best time to post for you is the industry you are present in. Different industries evoke different emotions in people. Some make them hungry like food industries while others make them excited like some cool electronic device. So, you have to understand your industry and then figure out at what time people tend to engage most with posts from similar brands.
If you want to do this research yourself then one of the best tools to use is Facebook's audience insights. This is a tool created by Facebook to help businesses identify their audiences and know about the various demographics, genders, and age groups that follow or like the business page. Knowing about your target audience can help get more engagement.
This tool has multiple features to help you narrow down on your audiences and know their purchase behavior and location etc. For example, you may be better off targeting a Facebook ad about the latest headphones or luxury fashion to people in their 20s than targeting an older or very younger audience as older people may not be interested in it and young people may not have enough money to pay for it. So, you have to hit the sweet spot and you can do it by researching your target audience. Teenagers are active on Facebook at a different time than adults and older people. So, depending on who is the meat of your audience you have to tweak the timings of your post.
Initially, you need to post a lot at different times of the day every day to be able to collect enough data to research and figure out the best time to post. Once you have some idea you can get an automatic post scheduler and schedule a bunch of posts so that you can focus on other aspects of your marketing strategy and let the auto-scheduler upload the posts automatically at the specified time.
We would like to end this article by saying that you have to learn to be patient when it comes to progress on social media platforms. The competition is high but you can make it to the top if you are consistent with the quality of the services, products, and posts. We wish you all the best.
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