CNB Travel News: Visit Philly

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March 27, 2021

Dear Colleague,

It’s spring! We marked the start of the season by launching an 11-week campaign to help drive day and overnight visitation. Called "Pack Light. Plan Big. For Philly.," the integrated tourism marketing campaign — our largest effort since COVID-19 began impacting Philadelphia in March 2020 — focuses on the ease of visiting Philadelphia, inviting leisure travelers to safely reconnect with those they have missed over the last year and experience the region’s varied offerings both indoors and out. This campaign comes as new research shows that Americans are beginning to spend money on travel as vaccinations increase.

To generate hotel stays and boost our attractions, we’re supporting and promoting two free-parking-and-attraction-ticket offers: a fresh iteration of theVisit Philly Overnight Hotel Package that includes a buy-one-get-one-free-ticket offer and the new Free Parking Saturdays initiative with the Independence Visitor Center.

Stilt walkers dressed as tulips distributed flowers to 400 passersby in the Historic District on March 20, the first day of spring, to promote Free Parking Saturdays at the Independence Visitor Center.

The ad campaign begins its run on March 29 with digital placements on various travel-booking websites; a TV spot will begin airing locally on NBC10 and Telemundo later in the spring. The ads highlight Philly’s great attractions (its iconic historical sites, top-notch museums, stunning parks and gardens), along with its ease, low-key vibe and welcoming nature — attributes that make it stand out from other major cities.

This and other digital ads will appear on popular travel-booking websites such as TripAdvisor, Expedia, Hotels.com, Orbitz and Travelocity.

Read more about the spring campaign here. We hope it inspires you to be a part of our region’s recovery by being a tourist in your own town, and we encourage you to invite family and friends to "Pack Light. Plan Big. For Philly."

Finally, we recently announced a $2 million investment in our summer tourism marketing campaign to attract leisure travelers back to Greater Philadelphia. Look for more details on that coming soon.