Online bingo sites are doing their utmost to attract as wide a range of players as possible by offering a totally new experience online. The game has tried to shed its past image, when it used to be associated mainly with the elderly. Now, internet bingo sites are bringing in much wider demographics because of the diversity of games on offer. The main ways that bingo operators have done this have been through offering themed bingo rooms and alternative instant win games.
Bingo operators online are not limited to locality and, therefore, can try to appeal to players from different places all over the world. In order to do this, they have to provide a vast range of games that are going to appeal to different people.
The easiest way for them to do this is with their themed instant win games, such as scratch cards. For instance, the Ruby Walsh bingo scratch card is likely to appeal to players in Ireland, the Footy Frenzy 10K Scratch could attract UK players, and the Arabian Delights offering could bring in players from the Middle East.
In order to attract players from Gloucester, bingo operators could look to offer fishing-themed games. The city is famous for being at the center of the fishing industry in the USA, and there are a lot of fishermen living in this coastal location. In addition to fishing scratch cards, bingo sites could opt to offer bingo rooms that have a strong connection to fishing.
Some people may not know this, but Gloucester has its very own Avenger. Dane Whitman, whose alter-ego is Black Knight, was born in the city. The character will be known to comic fans, but has never appeared in film to date. However, this is soon set to change with the release of The Eternals in 2021. In the upcoming Marvel offering, Game of Thrones star, Kit Harrington, will be playing the human warrior who wields a mystical sword.
The Eternals opens up a whole new direction for the MCU after Avengers: Endgame, with a greater focus on a wider range of characters. With these offerings aimed at a more discerning audience, the studio will be looking at ways to boost the franchise and make more people aware of it. This could be done with the introduction of Eternals-based bingo rooms, or even scratch cards with the characters on.
This doesn’t seem out of the question, because superheroes have been used frequently in the gambling industry as a way to bring in players. This works well because the characters offer a combination of familiarity and excitement.
Gloucester does have a few bingo halls already, highlighting the interest in the city. Bingo operators will be aware, then, that this is a potential market for expansion. By offering games that have strong links to Gloucester and its interests, online bingo operators could find a lot of new players in the city.