It’s hard to believe that social media, as we know it, has only been around for a couple of decades. The influence they have on all aspects of society is profound. Take Twitter, for example. Launched in 2006, the short-form social media network clocks 330million monthly active users and 500million tweets every day. That’s an unbelievable 6000 tweets a second.
In this day and age, you need to take advantage of every opportunity available to run a successful business. With so much attention paid to social media, conventional television and radio marketing campaigns don’t carry the weight they once did. Missing out on this new wave of online advertising is likely to see you lose your competitive edge.
Platforms such as Twitter are instrumental in expanding the reach of your businesses and gaining new customers. Knowing how to use Twitter productively is crucial, and here a just a few ways you can begin to tap into this vital resource.
Increase your followers
As with any social media, the amount of followers you have is critical to getting your message out into there. Due to this platform’s viral and content-sharing nature, the more followers you have, the more you will gain. Having a strong base of loyal and engaging followers who are interested in your brand or business should be the primary goal of your social media campaigns. Having a high-quality product is excellent, but what use is it if nobody sees it?
This is where the Twitter gurus at Twesocial.com can do the hard work for you. Twesocial is a tool that can help grow your Twitter audience with real accounts, targeted specifically for your business and brand.
Hashtags are part of the everyday language of the 21st century, both on and offline. Hashtags originated on Twitter and quickly spread across the whole spectrum of social media. Essentially, a hashtag is a way of collecting and organizing relevant content together. They make it easy for users to find the type of content they want to see, but they also allow content creators to get their posts seen by more people. Hashtags are vital for growing your business’s online reach because they put your content in front of users who do not necessarily follow your accounts. Using hashtags is a great way to gain high quality followers and get your brand seen by more eyes.
However, there are good and bad ways to use hashtags. For example, using too many can make your posts look spammy and unattractive. On the other hand, using trending hashtags allow your content to be seen by hundreds of thousands of users.
In addition to expanding your brand awareness and promoting your products, Twitter is a great way to interact with your customers. Many people turn to social media as a customer services tool, and this can also be a great way to increase your exposure and build brand loyalty.
Everyone knows that having excellent customer service is vital to the reputation and success of a business. Twitter allows you to handle the concerns of your customers through direct messaging or by replying to tweets. Handling customer issues in a public forum in this manner is a great way to advertise to the world that your business cares about its customer and deal with their concerns swiftly. Twitter is also a great way to make announcements about your business that have the potential to impact customer satisfaction.
Use customer content
Generating original content is a great way to get new customers interested in your product and brand. But you don’t always have to create this content yourself. Users will often mention business they have had a great experience with or tag them when they’ve bought a new product that they love.
Simply retweeting these online customer references is a great way to show your business or product to the world and increases brand loyalty. Interacting and engaging with users like this is a simple way to reduce the workload when it comes to boosting your social media presence. These kinds of interactions also humanize and brand. By showing the world that you have a personal touch, you become more than just a logo.