Instagram is undoubtedly one of the most influential and powerful social media platforms out there. Instagram, or ‘the gram’ as many users call it, is a photo and video sharing platform that has over 1billion monthly active users. Since its launch, over 40 billion photos and videos have been shared, with current daily posts topping 8.9million.
Instagram is a great way to connect with friends and family, as well as celebrities, sports icons, and brands. With so many eyes glued to Instagram every day, it’s increasingly becoming an arena businesses are using to market and grow. More and more businesses, companies, brands, and celebrities are moving away from traditional media. Instead, they use social media sites like Instagram to get their messages out there to fans and potential customers. Unlike conventional media, social media allows you to target your audience more precisely. Organic content is much cheaper than running entire television or radio ad campaigns.
Using Instagram wisely can be a great way to expand your reach. Here a few ways you can achieve this goal.
Know how to use hashtags
Hashtags are an essential part of social media. Hashtags group together similar content, allowing users to see more of what they like and access the content they crave with ease. On the other side, they allow creators to put their content into these categories, getting it seen by more eyes. They are a great way of getting your content seen by people who do not follow your account and can be instrumental in growing followers.
Using hashtags correctly is critical. Flooding your posts with hashtags can come of as spammy and cheap. Instagram also punishes users who use irrelevant hashtags to boost their exposure. The hashtags you use must be relevant to your content to be fully effective. Finding the right hashtags can be hard work, which is why using Taskant can be a lifesaver. Taskant.com uses powerful analytical tools that find hashtags specific to your brand that will boost your reach and influence on Instagram. If hashtags weren’t so important there for user engagement there wouldn’t a whole host of software to help you choose your hashtags as no one would be buying them. As the social media algorithms get more advance it’s likely that these tools will have to change as well.
Being social is precisely what social media is for. The more social you are, the more influence you have. Engagement is critical. Interactions like replying to your followers and customers’ messages and commenting on the posts of influential accounts will get you seen by more users. Even engaging with your competition is a great strategy, as they have the exact audience you want. Don’t shy away from the negative comments either. Interacting with these can be a great way to determine what you need to do to improve your product or brand and specifically your social media content.
Keeping active on Instagram stops your account from looking stale and helps keep your content in Instagram’s ‘recommended’ feed. This means posting regularly, engaging often, and interacting frequently. Analytical tools can show you when your target audience is online and which posts have performed well at certain times. Depending on your audience, this can mean posting 2-3 times a day to ensure the highest possible number of users see your content.
Posting any more than this runs the risk of oversaturating your followers’ feeds with content and can lead to them unfollowing or muting your account.
Post user-generated content
It cannot be said enough - engaging with your audience is crucial. It builds up loyalty with your audience, humanizes your brand, and adds a personal touch to what can become a lifeless social media account.
Getting your users to engage with your content is more tricky. One way to encourage this is to post user-generated content regularly. Many of the most successful Instagram accounts post a lot of user-generated content. Sharing user stories and uploading posts you are mentioned in is a sure-fire way to get more shares and comments. User-generated content is 35% more memorable and 50% more trusted than original content. This kind of content builds relationships with your followers and encourages users to share your content. Instagram algorithms favor these user interaction types, so posting user-generated content can help you stay in the recommended section for extended periods. In turn, this allows you to reach more new people.