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Guest Opinion: Annoying Lost Time From Preventative Healthcare

 By: Joe Ball,

CNBNews Contributor


I’m not into giving time to medically-related practitioners- -when I’m only a potential patient.

Yes, I’m into giving time to medically-related practitioners- -when it benefits them- -as I have done

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for over 50 years by providing to them ways to gain new patients via the professional advertising and communications channels of my firm, American Advertising Services. (If interested, 484-562-0060.)

But back to the topic of there personal thoughts:

Lately, with my wife, Sandy’s constant pushing, reminding, pushing, encouraging- -and pushing, I’ve been seeing a growing number of health professionals.

Here they are from the head down to my feet.





…General Practitioner


…Physical Therapist


…Also the druggist, and labs for tests.

Note: No mention here of Funeral Directors, as “Death is bad for your health”.

 Moving Forward. Constantly

I continue to develop, and run our business divisions.

I continue to be first one in to the office, last one out.

I continue to recycle the manila folders, save paper clips, use the rubber bands that come with the U.S. Mail.

(Wow! Has that diminished!)

And…make the sales calls…consult with clients…interview applicants…give ideas…teach (“Do It Now”)…follow-up.

So where do I find time for all the medical “preventive” visits?

I try for early AM pre-work, lunch time appointments and post-work hours- -and am pretty good at being the practitioners last appointment of the day.

Frankly, I think my 8AM-4:30PM, Monday to Friday, business routine is instrumental in my medical checkups being only checkups.

There is an upside to medical appointments.

I really enjoy reading magazines.

Thanks to waiting rooms, I read “Time”, “People”, and specialty magazines- -where I have no interest. Most of them are out-of-date.

Fortunately, I’m not out-of-date… As I keep telling myself.


On Another Subject:

I had my first experience recently with The Inquirer under its new, and current owners.

For 40 years I’ve had seven-day home delivery.

The same family, to best of my knowledge, provided the service. It was on my driveway about 7AM, thus I enjoyed The Inquirer with breakfast before leaving for office.

But on a recent Friday, no Inquirer.

The next day, Saturday, no Inquirer.

I called the delivery family.

They said, “After 50 years, we were fired”.

They were gracious in giving me a telephone number to call- -which I did.

First came automated questions. Being a bit (more than a “bit” my wife would say) hard of hearing, it wasn’t easy to decipher the taped questions.

But I concentrated and did, and- – got a live person.

Her name: Bernice.

Since few people these days are named Bernice, I figured she was long-term at The Inquirer.

She was.

I explained the no-delivery situation. She asked my home telephone number. Then asked that I wait. I did. And she was back, surprisingly, quickly.

“Your paper will be delivered within the hour,” she said.

“Can I get Fridays also?” I asked.

“I’ll see,” she offered.

Well, the paper wasn’t delivered in a hour.

But it did come in about two hours.

No Friday, however.

But, I’m not one to quibble.

I tip my hat to Bernice.

Hey there Bernice… use this to ask for a raise- -and job security.

Published on June 5, 2012.


Joe Ball, Philadelphia-area publisher, advertising agency owner, and radio show producer, has been named chairman of the U.S. International Film & Video Festival judges committee in the Business-to-Business category. The subject materials are videos submitted by businesses, production firms, and advertising agencies from throughout the U.S. and internationally. Ball continues to lead American Advertising Services, 29 Bala Ave., Ste. 117, Bala Cynwyd, PA 19004, a firm he founded 55 years ago.

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