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 By: Joe Ball,

CNBNews Contributor


Almost 50 years ago I started an advertising and news publicity one person business. 6a00d8341bf7d953ef01b8d189613b970c-200wi

My first investment was a used $35 Royal Typewriter.

I also signed a lease at $50/month to rent a space – –  in a basement  – –  at 246 S. 22nd St. It came with a desk and chair.

This summer, it will have been 56 years ago.

Since then, every day has been different.  Some days I thought everyone wanted to hire me. Some days I wondered what I was doing wrong, as there was no business.

I was reminiscing to myself  (I tend to do that just before falling asleep at night) about associates from our various divisions over the years.

Because we are inviting former staffers, clients and suppliers to an informal card exchange during ACT’s Executive Networking Event, February 21, 2012 4:45 PM to 7:15 PM at the Radnor Hotel, St. David’s PA, I thought  it would be a good opportunity to name some of our alumni.

The list is far from complete.  It includes:

  • Tom Barron
  • Arn Bernstein
  • Colleen Bronstein
  • Mark Bruce
  • Joe Bonee
  • Mary Bontempo
  • Susan Bray
  • Melinda Campitelli
  • Dick Cattesta
  • Elena Cruz
  • Rosemary DeClementi
  • Warren Conley
  • Colleen Derby
  • Sheila Gallagher
  • Ted Gallo
  • David Gerhardt
  • Ed Harvey
  • Judy Kawaguchi
  • Jim Kristie
  • Len Lear
  • Ken Licorish
  • Raymond Mayo
  • Mike Mallow e
  • Chuck Melvin
  • Carol Morganti
  • Kathleen Newmiller
  • Eileen Pecarsky
  • Kristine Schmid
  • Robin Silverman
  • Jim Smart
  • Jane Stark
  • Bonnie Squires
  • Betty Tuppeny
  • Linda Tweed
  • Neal Zoren

Our staffers have always been exposed to a wide variety of marketing & related services – – and experiences.

Hopefully, the “lessons” and on-hands daily experiences and services to clients have been rewarding to all parties.

For myself, it has been a wonderful life.

I haven’t “worked” one day in almost 56 years.  Every day has been different, creative, people pleasant (well, maybe an occasional diversion).

A reminder to all those who have heard me say the following – – often:

…  “Persevere … Persevere … Persevere “

… “Do It Now”

… “Give Before You Get”

… “Find what you enjoy doing, and you will probably be successful , plus having a happy life”

I did – – and do!

Published on January 26, 2012.



Joe Ball, Philadelphia-area publisher, advertising agency owner, and radio show producer, has been named chairman of the U.S. International Film & Video Festival judges committee in the Business-to-Business category. The subject materials are videos submitted by businesses, production firms, and advertising agencies from throughout the U.S. and internationally. Ball continues to lead American Advertising Services, 29 Bala Ave., Ste. 117, Bala Cynwyd, PA 19004, a firm he founded 55 years ago.

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