So…in 2020, DEMAND CHANGE. Support women running!
FOR IMMEDIATE RELEASE -- CHICAGO – 1/2/2020 --- Formulating New Year’s Eve resolutions for 2020? RUN, a new independently produced TV show, has a suggestion for the feminists in the room: support women running for office using a “squad” mentality that defends, supports and amplifies women during their run!
RUN has already transformed the campaign of one woman, Bushra Amiwala, who won her race for school board in IL in 2019 by a narrow margin with the team’s help. The format of the show includes five female experts in campaign strategy, PR, tech, activism and comedy that empower scrappy, novice, passionate female political candidates to run. The team has already gathered an audience of 30k followers and is currently in talks with networks to land the show. The show’s trailer and info can be found at www.runtheseries.com.
“Nothing is going to change for women until women demand change as a group,” states Genevieve Thiers, producer and tech trainer of RUN. “We are the supermajority. But we’ve faced so many challenges for equality in our own lives that we very rarely support each other, monetarily or otherwise.” Thiers has one suggestion for reversing this thinking. “It’s 2020. Try something new. Reverse course and throw your support and voice behind as many women who share your views and are running as you possibly can.” Thiers has put her money where her mouth is on this front. A mother of twins who founded tech company Sittercity.com and has funded over 15 women in tech companies and supported over 50 women in politics, she is a force for women worldwide.
The RUN team has five specific suggestions for how best to help women running.
- Support her with talent. If you have an area of expertise….be it campaign, fundraising, tech, content creation, social media, field work, legal….reach out to her team right away and ask if there are gaps you can fill in the campaign office while she runs.
- Support her with money. Not all of us have to max out in donations. Even $1000 makes a huge difference to a woman running. The very best thing you can do is a home event, where you invite neighbors, friends and family and set a goal to raise x dollars for the candidate and her team.
- Defend her. If news comes out that seems suspect, in today’s era of false news it very well might be false. Women are also especially prone to attacks on their looks, their voices and any emotion they show. Use your voice on social media to call out anything blatantly unfair and urge friends to, too.
- Amplify her. In the same way, if the women you are supporting have policy changes, messaging or news that they are trying to distribute, send it across your social networks and send bulk emails. This is easy and will do wonders for her viral reach.
- Zig when others Zag. At first, your strategy of supporting women might be met with raise eyebrows, especially from boomer women, who unfortunately had it the worst when it came to competitiveness. Don’t try to talk these women over to your side. Just loudly and consistently support women and you will see it rub off fast into their own behaviors as well.
“It is so important for women to be a part of the political process” states the show’s PR expert Mary Simms, an army veteran and mother of twins based out of California. So this year, get out there this year and help women RUN.
RUN the Series
RUN is a new series produced by Ana Breton, Victoria Elena Nones and Genevieve Thiers. The show helps women running for office win via training and help from five female experts in Campaign Strategy, PR, Tech, Activism, and Comedy called “The Boss Squad.” In each episode of RUN, a different woman's campaign is transformed from striving to thriving. Filmed in the heart of Chicago and the surrounding suburbs, RUN’s pilot episode follows 21-year-old muslim candidate Bushra Amiwala in her race for School Board in Skokie, IL. (Spoiler alert—she wins!). The show aims to inspire, educate, and empower an audience of women and girls to get out and knock doors, become a donor, take the leap to run for political office and build squads around each other to win. See more at www.runtheseries.com.