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Eckrich Donates $125K to Teachers at the College Football Playoff National Championship


Kirk Herbstreit attempts football throw to win donation to Extra Yard for Teachers


New Orleans, La. - (Jan., 2020) - Kirk Herbstreit, ABC/ESPN College Football Analyst, Emmy-award winner and longtime Eckrich partner, attempted two football throws resulting in a $125K donation from Eckrich to Extra Yard for Teachers, the primary cause of the College Football Playoff (CFP) Foundation. Area sports 1


Ahead of the College Football Playoff National Championship between LSU and Clemson, crowds and teachers gathered at the Eckrich activation in New Orleans’ historic French Quarter to watch Herbstreit and Marty Smith attempt to win $1 million. Despite missing two throw attempts, Eckrich was honored to donate $100K to Extra Yard for Teachers. In addition to Herbstreit’s throw, teachers of the year from across the country made their own throw attempts resulting in an additional $25K donation from Eckrich to Extra Yard for Teachers for a total of $125K.


“I’m thrilled to be able to support such a great cause,” Herbstreit said. “It feels great to be able to give back to the teachers who do so much in all of our communities. Eckrich is such a generous partner and I'm proud to continue partnering and working with them.”


Eckrich has partnered with Extra Yard for Teachers since 2018, and, with this throw, has now donated $1.1 million to the organization dedicated to elevating the teaching profession by inspiring and empowering teachers in four focus areas: resources, recognition, recruitment and professional development.


“We’re really happy and proud to be able to donate $125K to Extra Yard for Teachers,” said Elizabeth Di John, senior marketing director at Smithfield Foods. “Teachers are so instrumental and impactful in all of our communities, so to be able to support them in this way is extremely special to the Eckrich brand.”


"It has meant so much to us to work with a partner like Eckrich who believes in what the College Football Playoff Foundation is doing to uplift the teaching profession,” said Britton Banowsky, Executive Director of the College Football Playoff (CFP) Foundation. “With their support, we have been able to make a greater impact and have been able to give so many different teachers all across the country the recognition they deserve."


Eckrich is completing its fourth year as the official smoked sausage and deli meat sponsor of the College Football Playoff. As part of the partnership, the brand also launched the fourth year of its Road to the National Championship $1 Million Challenge sweepstakes in the summer of 2019, where 23 lucky fans won the opportunity to throw for $1 million at some of the biggest college football games of the year.


For more information, please visit www.Eckrich.com or follow @EckrichMeats on Facebook, Twitter and Instagram.