Gloucestercitynews.net (11-15-19)--When first starting up a business, you may be daunted by the prospect of getting your brand name out there and attracting new customers. In the days before online marketing took hold, businesses heavily relied on PR and word-of-mouth to reach their target audience. It is now much easier for companies to take control of their own marketing tactics, which is thanks to the growth in online marketing tactics due to the improvements within the technological sector.
Here are just a few of the best ways to promote your small business online in order to attract new customers and clients.
- Create a website
It goes without saying that every business now needs a website in order to get spotted, as well as establishing your brand as an industry leader. Your website becomes a platform where potential customers can refer to when they want to find out more about what your business can offer and how to get in touch. Your website should have in-depth, valuable information that informs the customer of your products and services, upcoming events and news. Ensure the design of your website is visually appealing, practical, and, most-importantly, mobile-friendly.
- Search Engine Optimization (SEO)
Your website and other forms of online content will have difficulty getting found by online customers if you don’t use an essential marketing tactic known as ‘SEO.’ In basic terms, SEO is the act of increasing a website’s traffic via a search engine. You may need to trial several aspects of SEO to make sure your website ranks highly in search engine results in order to be found by potential clients. These may include better user experience (UX) and the clever integration of keywords and high-quality links within the content.
- Video marketing
As many people now have chaotic schedules, they often prefer to be visually informed about a product or service, rather than having to sift through pages of written content. This is the sole reason why video marketing has become an extremely valuable promotional tactic. Video marketing is an excellent business investment as when carried out successfully; it has the opportunity to boost conversion rates, build trust and credibility with customers, encourage shares on social media platforms, and can even boost your SEO.
However, one of the main aspects of connecting with customers effectively within videos is all down to the quality of audio. Essentially, audio is the main method of communication to get the point of the video across clearly. With this in mind, you need to think about making your videos better with audio, which can be easily achieved through a simple microphone test.
- Ask for reviews
This tactic won’t cost you a penny but could really have an impact on the number of future sales you make. Most businesses across the globe now ask their customers to leave a review, either on their website or a social media platform. Regardless of whether the comment is positive or negative, a review can make your business seem more trustworthy, while useful lessons can be learned to make improvements.
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