(L-R): Susan Adelizzi-Schmidt, president of Suasion Communications Group; and Susan Hodges, Partnership for Haddonfield Chair accept a 2019 Downtown New Jersey (DNJ) ‘Excellence in Communications’ Award at the DNJ Conference in Bloomfield, NJ on October 18.
Haddonfield, NJ – October 2019 – The Partnership for Haddonfield (PfH) and its agency of record, Suasion Communications Group, received a 2019 ‘Excellence in Communications’ award from Downtown New Jersey (DNJ) in the category of ‘Tools of the Trade’ for their Communications Campaign.
The DNJ Downtown Excellence Awards recognize initiatives and individuals who have made a major or sustained impact on downtown economic development in New Jersey.
“The Partnership for Haddonfield is honored to be recognized by Downtown in New Jersey for our multi-faceted Communications Campaign,” said Susan Hodges, Partnership for Haddonfield Chair. “With ongoing media attention and social media engagement, the campaign contributed to the economic vitality of Downtown Haddonfield, by drawing foot traffic to the Downtown and its businesses year-round,” she continued.
The PfH and Suasion executed a robust Communications Campaign that combined the power of public relations with the engagement of a vibrant social media presence. Strategically placed positive stories were secured in regional and national target markets to position Haddonfield as a beautiful, clean and safe destination with a unique variety of shops/boutiques, family fun events, restaurants, historic attractions and more. Additionally, Instagram, Facebook, and Twitter social media posts were packaged with exciting imagery, videos, hashtags, and custom-designed social media graphics, positioning Haddonfield as the place to be. This strategy served to grow Downtown Haddonfield’s social media presence and engaged, delighted, and informed visitors daily about the Downtown.
“We are excited to be honored with this DNJ Communications Excellence award,” said Susan Adelizzi-Schmidt, President of Suasion Communications Group. “For the second time this year, the award-winning collaborative work of the PfH and Suasion has proven to successfully position Downtown Haddonfield as a vibrant entertainment, shopping, and dining destination,” she added.
The Partnership for Haddonfield (PfH) is the management corporation for Downtown Haddonfield, NJ’s Business Improvement District. The mission of PfH is to provide leadership that produces the best Downtown by creating and promoting a superior business mix and enhancing the image of Haddonfield in the marketplace. PfH offers grant programs to attract retailers and restaurants, sponsors business networking events, as well as maintains and promotes the www.DowntownHaddonfield.com website, actively markets the Downtown, and organizes special events.
Suasion Communications Group, located in Somers Point and Haddonfield, NJ, is an award-winning full-service communications agency. Comprised of innovative, creative and passionate professionals, Suasion provides a complete range of communications services, including brand strategy; public relations; marketing; creative design; e-marketing; advertising and web design; as well as consulting services and professional development. Suasion’s clients include hospitality, tourism, municipal, retail, corporate, health care, and non-profit organizations. For more information about Suasion Communications Group, visit SuasionMarketing.com or call 609-653-0400.
DNJ is a non-profit membership organization of individuals, businesses, developers, government agencies, and local and regional entities that are passionate about downtowns. Downtowns reflect our communities’ unique identities, provide a focal point, a convenient local place of commerce, and offer a sense of place where people can gather and truly be a community. DNJ provides advocacy, education, and technical assistance resources dedicated to ensuring the vitality of our downtowns.
For more information about Downtown Haddonfield, please visit DowntownHaddonfield.com.
For more information about Suasion Communications Group please visit SuasionMarketing.com.
For more information on Downtown New Jersey, visit DowntownNJ.com.
About the Partnership for Haddonfield
Partnership for Haddonfield (PfH) is the management corporation for Haddonfield’s Business Improvement District. The ordinance creating the district was adopted in 2004 to encourage self-help and self-financing programs within the business community, enhance the commercial viability and attractiveness of the business district and promote growth and employment within the Borough of Haddonfield. The mission of PfH is to provide leadership that produces the best downtown in the region by creating and promoting a superior business mix and enhancing the image of Haddonfield in the marketplace. PfH offers grant programs to attract distinctive retailers in targeted categories and fine-dining restaurants, sponsors business networking events, maintains and promotes the www.downtownhaddonfield.com website, actively markets the downtown, and organizes special events. The PfH received a New Jersey Tourism Industry Association (NJTIA) Tourism Excellence Award in 2019 for its Social Media Campaign, and in 2017 for its Public Relations Campaign; as well as a Downtown New Jersey (DNJ) Excellence Award in 2019 for its Communications Campaign.
The PfH’s Professionals host networking events throughout the year including morning breakfast meetings and extended evening events. The Professionals are also responsible for creating and distributing a directory of Haddonfield’s professional businesses. More information about the PfH Professionals or the PFH can be found at www.downtownhaddonfield.comor call 856-216-7253.
About Haddonfield, NJ
Haddonfield is a charming, award-winning borough nestled in the heart of southern New Jersey. Haddonfield features the Delaware Valley’s premier Downtown shopping location and hosts a variety of signature events throughout the year, including Sidewalk Sales, the Annual Crafts & Fine Art Festival, Girls Night Out, Fall Festival, Small Business Saturday Weekend and Candlelight Shopping throughout the holidays, and many others. In 2018, Downtown Haddonfield was named the ‘Most Charming Small-Town in New Jersey’ by Reader’s Digest, and one of the top ‘Best Historic Small Towns’ by USAToday. In 2015, Movoto.com recognized the Borough of Haddonfield as one of the 10 Best Philadelphia Suburbs in which to live; South Jersey Magazine named Downtown Haddonfield’s signature shops and restaurants among 2015 ‘Best of the Best’; New Jersey Monthly Magazine named Downtown Haddonfield as one of the ‘Top Downtowns’; additionally, Philly Voice named Downtown Haddonfield as one of South Jersey’s Top Towns for Philadelphia Commuters, Best Main Streets You Must Visit and Top South Jersey Destination for Shopping. For more information about Haddonfield, visit www.haddonfieldnj.org or call 856-216-7253.