CNBNews

Raises Over $32,000 to Support Breast Cancer Awareness and Research 

Atlantic City, N.J. (October 30, 2019) – Hard Rock Hotel & Casino Atlantic City closed out their month-long PINKTOBER® campaign this afternoon by donating over $32,000 to the American Cancer Society® Making Strides Against Breast Cancer®, in which $21,000 was raised by team member contributions alone. 

The property employs over 3,500 team members, all of whom came together in various aspects to raise money throughout the month of October. Hard Rock Atlantic City raised funds and awareness for Making Strides Against Breast Cancer through internal fundraising efforts, along with food and beverage specials, a concert series, spa specials and pink merchandise sold in the Rock Shop® to guests visiting the resort destination.

“We sincerely could not be more proud of our team members and guests who came together collectively to make a significant contribution and commitment to American Cancer Society® Making Strides Against Breast Cancer®,” said president, Joe Lupo. “Our team members especially have taken their contributions to the next level this year continually devoting their time and commitment to supporting our community efforts.” 

The local PINKTOBER® effort, in partnership with Hard Rock International puts a spotlight on breast cancer awareness and research as the brand celebrates two decades of its annual PINKTOBER® campaign, supporting breast cancer awareness and research.

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Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and Howie Mandel’s Comedy Club. The hotel and casino also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand’s signature full-service Rock Spa® & Salon, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel’s guest rooms and suites radiates a contemporary style, including Hard Rock’s signature The Sound of Your Stay® music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room. Hotel guests can enjoy high speed, property-wide Wi-Fi, 24-Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and access to Body Rock® Fitness Center. For more information and to book your stay, please visit hardrockhotelatlanticcity.com.

About Hard Rock®:

With venues in 75 countries spanning 259 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops® and Cafes - Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia at more than 83,000 pieces, which are displayed at its locations around the globe. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. Hard Rock destinations are located in the world’s greatest international gateway cities, including its two most successful flagship properties in Florida and home to the world’s first Guitar Hotel® in South Florida, where its headquarters are located. The brand is owned by HRI parent entity The Seminole Tribe of Florida. For more information on Hard Rock International visit www.hardrock.com or shop.hardrock.com.

Making Strides Against Breast Cancer (MSABC)

Making Strides Against Breast Cancer (MSABC) is the largest network of breast cancer events in the nation, to lead the fight against breast cancer. MSABC invests in breakthrough breast cancer research to better understand, prevent, find, and treat the disease. They support patients by providing free rides to chemo, free places to stay near hospitals, and a live 24/7 cancer helpline for answers and support. They also have an education and prevention program that helps people reduce their breast cancer risk or find it early when it may be easier to treat.