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Celebrate America parade Saluting Heroes

Presented by Hard Rock Hotel & Casino Atlantic City
Sponsored by Pepsi®


ATLANTIC CITY, N.J. (August 19, 2019) – Hard Rock Hotel & Casino Atlantic City announced today that they will be presenting a salute to heroes “Celebrate America Parade” at 5p.m. on Saturday, September Down the shore 17 featuring participants from all over the country.

The free parade presented by Hard Rock Atlantic City and sponsored by Pepsi®, will take place on the Atlantic City Boardwalk, stepping off at Metropolitan Avenue and concluding at Arkansas Avenue. The parade will span a 1.4-mile-long route where spectators are encouraged to bring American flags, lawn chairs and blankets to watch the family-friendly parade.


“We couldn’t be more proud to show our support to the men and women who serve our country by coming together with the community to present a parade appreciating our nation’s heroes,” said Joe Lupo, president of Hard Rock Hotel & Casino Atlantic City. “A hero can be in many forms and our goal with this parade is to be inclusive to all of those who serve, protect and honor our country each and every day and we’re happy to celebrate them during this parade.”


Nationally recognized Parade Producer Todd Marcocci, president of Under The Sun Productions Inc. is working with Hard Rock Atlantic City to bring an incredible experience to spectators similar to others within his portfolio such as: Philadelphia Thanksgiving Day Parade, Philadelphia Independence Day Parade, The Miss America Parade, National Cherry Blossom Festival Parade and more.


The ninety-minute parade honoring heroes will feature patriotic (16 ft. in height) cold air parade balloons never seen on the Atlantic City Boardwalk, along with other floats and participants stemming from eight different states including: D.C., Delaware, Iowa, Maryland, New Jersey, New York, Pennsylvania and Virginia. Additionally, a moment of silence and remembrance will be had for those impacted during 911.


Grand Marshal for the parade will be Miss America 1984, Suzette Charles Atlantic County native, singer and entertainer. There will also be 2020 Miss America 2.0 Competition candidates from D.C., Miss Delaware, Miss Maryland, Miss New Jersey and Miss Pennsylvania riding in the parade.


Those who are looking to spot a celebrity will have the chance to see Philadelphia sports legends Larry Bowa, Bill Bergey and Dave Shultz who are all supporting the celebration and attending the parade. Atlantic City’s very own heroes and first responders from the Atlantic City Police Department and Atlantic City Fire Department will also be participating in the parade, as well as the HERO Campaign patrol vehicles, the Valley Forge Military Academy Band and Platoons, the Marching Cobras, the 78th Army Band, additional string and marching bands, military units, the Patriotic Farm Tractor from Iowa, diverse and cultural groups and more!


The Celebrate America Parade is a family-friendly event for those looking to extend their summer and join the community in coming together to honor heroes with an unforgettable patriotic event. For those about to rock, Hard Rock Atlantic City salutes you!




Hard Rock Hotel & Casino Atlantic City

Set on 17 acres, with the legendary Atlantic City Boardwalk as its backdrop, Hard Rock Hotel & Casino Atlantic City has become Atlantic City’s go-to entertainment destination, boasting 2,200 slots, 120 table games, more than 20 first-class restaurants and lounges, and world-class entertainment, including Hard Rock Live at Etess Arena, the beachside Sound Waves and Howie Mandel’s Comedy Club. The hotel and casino also features the iconic Hard Rock Cafe, overlooking the Atlantic City Boardwalk, showcasing a brand-new elevated menu and state-of-the-art stage, allowing for an amplified level of service and entertainment. Along with an endless array of upscale amenities, including world-class shopping and the brand’s signature full-service Rock Spa and Salon®, featuring 31 treatment rooms, the new, music-inspired property offers lavish guest rooms and suites, with stunning views of the city and Atlantic Ocean. From family vacations and business trips to weddings, Hard Rock Hotel & Casino Atlantic City offers an unparalleled experience. Each of the hotel’s guest rooms and suites radiates a contemporary style, including Hard Rock’s signature The Sound of Your Stay® music amenity program, which allows guests to set the mood with complimentary vinyl records or jam out on a Fender guitar in the privacy of their own room. Hotel guests can enjoy high speed, property-wide Wi-Fi, 24-Hour In-Room Dining, towel and chair service at Hard Rock Beach or at the indoor pool, and access to Body Rock® Fitness Center. For more information and to book your stay, please visit


About Hard Rock®:

With venues in 74 countries, including 188 Hard Rock Cafes, 240 Rock Shops®, 29 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise available in global Rock Shops and online at HRI owns the global trademark for all Hard Rock brands including Hard Rock Live performance venues. The company owns, operates and franchises Cafes known for their award-winning Legendary ® Steak Burgers in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida. Another exciting Hotel & Casino location includes Atlantic City. Hard Rock Hotels are located in vibrant city and resort destinations such as Bali, Cancun, Daytona Beach, Desaru Coast, Ibiza, London, Los Cabos, Orlando and Shenzhen. Upcoming new Hard Rock Cafe locations include Kathmandu, Nepal, Gran Canaria, Spain, New Castle, United Kingdom, Asuncion, Paraguay, and Chandigarh, India. New Hard Rock Hotel, Casino or Hotel & Casinoprojects include Amsterdam, Berlin, Budapest, Dublin, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalian and Haikou in China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. In 2019, Hard Rock International was honored as one of Forbes Magazine’s America’s Best Large Employers, Forbes Magazine’s Top Employers for Women and No. 1 in J.D. Power’s 2019 North America Hotel Guest Satisfaction Study among Upper Upscale Hotel Chains. For more information on Hard Rock International visit