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Business News: The Bear & The Rat...Cool Treats for Dogs Expands with Whole Foods


Healthy, frozen snack brand for dogs The Bear & The Rat: Cool Treats for Dogs announced today that it will be available at all Whole Foods Market locations this April. The retailer will roll out two of the brand’s frozen yogurt dog treat SKUs. 

With a proven record at Publix in the Southeast and 3,000 independent pet stores nationally, Whole Foods Market is bringing in the brand’s Bacon & Peanut Butter and Banana & Peanut Butter Frozen Yogurt Dog Treats. The two SKUs will be available in the ice cream set.


The Bear & The Rat aims to make gut health for dogs both effective and fun with their clean frozen yogurt treats. With one serving of InClover Pet’s Optagest, every cup adds Screen Shot 2019-05-30 at 15.3.39hydration, nutrients and is a complete digestive aid. The brand appeared on ABC’s Shark Tank in 2012.

About The Bear & The Rat: Cool Treats for Dogs

The Bear & The Rat’s company starts with a husband, a wife and their two dogs. The Bear is a Lhasa Apso who growls like a bear. His brother from another mother is a Rat Terrier. Together, the family believes in making high-quality frozen yogurt treats & supplements that are fun to eat and add nutrition. They contain no soy, gluten, wheat, xylitol, artificial flavors, preservatives or colors. They’re made in a real ice cream facility with ingredients you can pronounce. Join the pawty community on Instagram.com/thebearandtherat 


Contact: Heather Grabin, The Bear & The Rat | Tel: 917.375.9918 cooltreatsfordogs.com Heather@SplashPublicRelations.com


About InClover Research and Optagest®

InClover’s Optagest®, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system. Clinical levels of organic inulin in Optagest®  act as an ideal food source for preferred native bacteria, aiding healthy and balanced digestion. Four plant-based digestive enzymes break down food to promote nutrient absorption, maximizing every meal. In plain speak: Optagest works with the body’s natural processes. It contains organic prebiotics which serve as food for friendly bacteria. This targeted feeding promotes a healthy intestinal balance, allowing your pet’s unique, native bacterial strain to thrive.