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Although not every business lasts the long-haul, one end most hope to achieve is at least being a brand people will remember. However, if you want to leave a legacy as a business, it’s important that you’re worth remembering. Most businesses launch on the basis of being able to meet a need, so that’s a great place to start. Once you’re sure that you are able to meet the needs of people, the next best thing to do would be to ensure you have a strong image and persona as a brand. Here is how you can make your brand memorable on that note.

A Catchy Logo

Although a logo isn’t the be all and end all of a memorable brand, it is certainly a good place to start. A good logo should be both simple and attractive, so consider that when reviewing yours. There is no exact formula for a winning logo, but you want to strike a balance between communicating your brand name and a unique visual representation of your brand. Also, remember that it’s okay to rebrand and change your logo if you feel as though you’ve missed the mark. If you don’t get it right the first time, give yourself a few tries.

Corporate Gifts

At times, physical items are a good way to remind customers about your brand and leave a positive impression. For this reason, invest in a range of different corporate gifts that can be distributed at events. You can also distribute some as prizes whenever you’re conducting social media campaigns. Think about the type of gifts that people would appreciate as well as ones that are good for brand awareness. You could, for instance, gift followers a custom magic 8 ball which is relatively uncommon and can be engaging too. 

Use Strong Messaging

Language is a powerful part of a memorable brand, so review the style your brand uses. The goal should be to connect with your audience by speaking to them in a language that they understand. Also, you want to use repetition in terms of the words that describe your brand and convey the emotions you want your audience to feel.

In addition to this, strong messaging can be achieved when you strive to compose compelling content. If your messaging isn’t wrapped up in succinct and engaging content, it isn’t likely to help you achieve your goals. Alongside messaging, your tone should also be appropriate, so think about how your brand would speak if they were a person and that should help.

Be Transparent

People want to know that they’re interacting with a brand that they can relate with. In order to make this possible, one approach to take is being more transparent. Own up to your mistakes, let customers know when things go wrong, and be quick to apologize. When you’re transparent with your audience, they’re more likely to trust you as well as see you as a brand with integrity. Ultimately, transparency is another way to make your brand one worth remembering.

image: unsplash.com

published gloucestercitynews.net | April 24, 2019