Do you know what determines the success or failure of a blog? Take a moment and remember the last time you read a blog that really captured your attention. How did you feel after reading the first blog post? I am sure the feeling was so great that you went on and read at least 2 extra blog posts and even subscribed.
Now, there are times when you have a read a couple of blog posts and they did not grab your attention. They were informative and good in a way. But not captivating. According to Pareto’s principle, only 20% of bloggers across the world achieve their goals. 80% of bloggers struggle every day and accomplish little at the end of the day.
Why Few Blogs Succeed
There is always a reason for everything. There is a reason why only 20% of bloggers are killing it. There are specific things they have learnt how to do really well that make all the difference. They do not do what 80% of bloggers do most of them time.
Keep in mind that their success is not determined by what they write about. There is a successful blogger in the engineering field. There is a successful blogger in the technological field. There is a successful blogger in the health and fitness field. It is not about what they write but how they write.
Again, their blogging success is not determined by environment. Any blog can be successful in any part of the world. You can write your blog content in Russian, Chinese or French and it can be successful.
Strategy is key
Their success comes down to one thing: a blog content strategy. Before executing any task, always have a great strategy in place. Having a strategy in place demonstrates that you have taken your time to think about the task. Having a strategy increases the chances of your success by 70%.
The remaining 30% will be determined by how you execute the task. The number one reason why people fail in blogging and in life as a whole is executing a task without a strategy. In other words, action without thinking.
If you are struggling with your blog or you want to improve the content quality of your blog, this article is for you. Today, we will discuss seven great ways to create great content for your blog in 2019.
1. Know your goals
To succeed in any field including blogging, you need to have well-defined goals. Once you know what you want, you will easily get it. Do you want to generate leads? Build your brand? Educate your readers? Attract potential customers from overseas? Defining your goal(s) clearly especially in 2019 is very important.
Go for two or three goals at most. Remember, simplicity is key. If possible, go for one goal. Clarify your goal by including your target and a deadline. For example, if your goal is to increase traffic, you can say, “Increase traffic by 5% in two months.”
2. Know your audience
After writing down clearly defined goals, it’s time to focus on your audience. Who is going to read your content? What is their age group?
Do your research and find out their biggest concerns both at work and in life, what type of articles they enjoy reading and where they spend their free time online. Each and every blog post you write should in a way, improve the lives of your target audience.
3. Create your topics
Your topic is the first and sometimes, the only impression you make on most prospective readers. Keep in mind that a topic is the one thing that turns a skimmer into a reader.
Just as grade my essay services grabs the attention of prospective readers, so do your topics. It also tells the reader what to expect in the body text. A great topic must have a benefit for the reader in exchange of his or her valuable time. Do not underestimate your topics. Take your time to create topics or headlines that work.
4. Come up with keywords
Keywords are essential for any blog that is expected to rank well on various search engines. If your blog does not rank on search engines, you will definitely have a difficult time getting or increasing traffic.
To come up with keywords that work, look for those that rank high and have low competition. Place them in specific sections for example the headline and body. Do not overdo it. Also, get backlinks to the article and let your keywords be the anchor.
5. Have a content calendar
A content calendar is an effective tool in ensuring that your content is high quality and published before the deadline. The content calendar is of most importance if you are the one doing all the editing.
It allows you to organize your content, improve your visibility on search engines and make updates when needed. There are a variety of tools you can use to create a great content calendar such as Google Calendar and Trello.
6. Build your content
Once you know who you are writing for, have a content calendar and your keywords, you are now set to build content.
Understand what you are writing about and write it properly. Do your research. Use lists and bullets where necessary. Proofread your work. Correct spelling and grammar mistakes. Remember, the content you write should always relate to your target audience.
7. Use relevant images
Use high quality images in moderation. The images must be relevant to what you have written. Images make it easier for skimmers to look through your work and readers to understand clearly what you are saying.
You can always get quality articles from sites such as Canva and Pexels. Articles with no or poor images are boring to read. This also applies for an article with too many pictures. They will always turn off of your potential readers.
To create great content, being organized is the key to success. A blog content strategy will save you a lot of time and money and will increase the chances of your success.
It takes a couple of hours to create one. Great blogs have great contents because the bloggers took their time to create a great content strategy.
Show me any blogger struggling to create great content and I’ll show you a blogger who does not have a content strategy. Remember, what is easy to do is also easy not to do.