FanDuel Receives In-Ice Exposure Via New Jersey Devils Partnership Agreement
FanDuel and the National Hockey League (NHL) today announced a multi-year partnership, making FanDuel the exclusive official daily fantasy partner and an official sports betting partner of the NHL. FanDuel also signed a partnership with the New Jersey Devils, marking FanDuel’s first agreement in the sports betting category with an NHL team.
“Our approach to sports betting is to continue to be progressive as we work directly with the industry and focus on innovative opportunities for fan engagement,” said NHL Commissioner Gary Bettman. “Teaming up with FanDuel furthers our strategy of aligning with leading brands that share our vision of using new platforms and technology to drive innovation and engage and excite hockey fans.”
“Joining forces with the National Hockey League was the perfect next step for us as both our sports betting and fantasy sports businesses continue to grow,” said Matt King, CEO of FanDuel Group. “The League’s clear vision for these categories and this partnership marks an exciting time for both organizations.”
To “drop the puck” on the new NHL partnership, FanDuel will soon introduce a “Skate to the NHL Winter Classic” contest, where eligible fans can enter daily fantasy contests on FanDuel to win a VIP trip to the 2019 NHL Winter Classic between the Chicago Blackhawks and the Boston Bruins at Notre Dame Stadium on New Year’s Day.
In a separate agreement with the New Jersey Devils, FanDuel will receive brand exposure during all Devils’ regular-season home games via a prominent, in-ice logo utilizing one of the newly available advertising positions introduced earlier this year by the NHL. The partnership with the Devils will support FanDuel’s connection with the team’s fans and guests of the No. 8 Most Played Arena in the World via integrated social, digital and in-game activation platforms. This will allow FanDuel to highlight its popular “Live In-Play” betting options available on the company’s new FanDuel Sportsbook app, among other branding and messaging.
“The FanDuel Sportsbook user is an educated consumer interested in engaging with multiple sports teams and events in dynamic and interactive ways,” said Adam Davis, Harris Blitzer Sports & Entertainment CRO. “Their emphasis on creating innovative platforms and promotions to connect with and galvanize their consumers parallels the fan first mentality at the New Jersey Devils.”
“We will continue to be at the forefront of the action for hockey fans, whether they’re watching sports from a seat in the arena or at home on TV,” said Kip Levin, COO of FanDuel Group. “Our partnership with the New Jersey Devils allows us to be on the ice during the action and in-game messaging is the perfect way to reach hockey fans during the games.”
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About FanDuel Group
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the United States, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Betfair US, DRAFT, and TVG. FanDuel Group has a presence across 45 states and 8 million customers. The company is based in New York with offices in California, New Jersey, Florida, Oregon, and Scotland. FanDuel Group is a subsidiary of Paddy Power Betfair plc, a leading international sports betting and gaming operator and a constituent of the FTSE 100 index of the London Stock Exchange.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs, each reflecting the League’s international makeup with players from more than 20 countries represented on team rosters, vying for the most cherished and historic trophy in professional sports – the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League’s digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League’s inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
About the New Jersey Devils
The New Jersey Devils are part of the 31-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they are currently in their 36th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at www.newjerseydevils.com, on Facebook, Twitter, and Instagram. The New Jersey Devils organization is a Harris Blitzer Sports & Entertainment property.
*In Billboard’s 2017 Year End Review, Prudential Center was ranked as the No. 8 Most Played venue in the world.