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Action Wellness Presents: Action Heroes Wear Red

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AmeriHealth Caritas Proudly Joins Campaign to Raise Awareness About HIV on the 30th Anniversary of World AIDS Day...World AIDS Day - Saturday, December 1, 2018

Philadelphia, PA (November 2018) - On Saturday, December 1, 2018, Action Wellness will observe World AIDS Day in partnership with AmeriHealth Caritas.  As a part of their annual campaign “Action Heroes Wear Red”,  friends and allies are asked to wear red, or a red ribbon, on this day to raise awareness for World AIDS Day. This day is an opportunity for people to unite in the fight against HIV and to commemorate those who have died from AIDS-related illness.


Here’s how you can become an Action Hero:
Step 1: Put on your favorite red clothing item!
Step 2: Make a sign or write a caption about why you’re wearing red on World AIDS Day
Step 3: Take a picture with your red gear and your sign
(and don’t forget to sign the photo release here!)
Step 4: Email the photo to Fae Ehsan at by November 29, 2018.

World AIDS Day was founded in 1988 and is the first ever globally recognized health day.  There are an estimated 30,000 people  living with HIV in Philadelphia (2017) and an estimated 36.7 million people living with HIV globally (2017). Despite the virus only being identified in 1984, more than 35 million people have died of HIV or AIDS, making it one of the most destructive pandemics in history.

“In the early days, Action Wellness was providing hospice care for people with HIV, helping them to die with dignity, and making sure they had access to care,” explains Action Wellness Executive Director Kevin Burns. “Today, thankfully, people with HIV can achieve wellness and that’s what our focus is on now: helping people access all of the services they need to live well with HIV disease and to have a normal life expectancy, as well as getting folks who don’t know their status in to be tested so that they can receive treatment. We’re proud of our Action Heroes Wear Red campaign which raises awareness about living with HIV and honors those we have lost.”

For press inquiries or to coordinate an interview with Action Wellness Executive Director Kevin Burns or Action Wellness President of the Board of Directors Rochelle Laws, please contact Andie Levine at Kevin has served as a volunteer and employee for the organization for almost 30 years, and Rochelle has served as an Action Wellness Volunteer Buddy for over 17 years.

Follow Action Wellness for upcoming events and services: Twitter @ActionWellPHLFacebook, and Instagram: @actionwellnessphl.

About Action Wellness:
Action Wellness is one of Pennsylvania’s largest AIDS service organizations. It is committed to helping people living with HIV/AIDS and other chronic illnesses. Its services include: medical case management, a range of health screenings including HIV testing, treatment as prevention, prevention education, supportive housing, and volunteer services. Services are provided at five Action Wellness locations and at more than 30 host sites throughout the city of Philadelphia and in Delaware County. Action Wellness currently serves over 4,000 clients annually through the efforts of 400 dedicated volunteers and over 100 professional staff working together to sustain and enhance the quality of life for the diverse community it serves.