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Beau Institute Announces 8th Annual Beau Day of Hope

The permanent cosmetics experts offer complimentary areola tattoos to breast cancer survivors

PHILADELPHIA, PA (October 2018) - Beau Institute is proud to announce its 8th annual Beau Day of Hope on Thursday, October 18, 2018. The permanent makeup experts, located at 2000 Academy Drive, Suite 400, Mt. Laurel, New Jersey 08054, seek to help restore confidence to mastectomy survivors, to help them feel feminine and whole once again. On this day, Beau Institute is offering complimentary three-dimensional areola tattooing to women who have undergone reconstructive surgery following a mastectomy.

The Beau Day of Hope continues to strive to empower breast cancer survivors through a day of healing and bonding. While gathered at Beau Institute for this special service, survivors not only have a chance to mingle with each other and enjoy bites and beverages, but also indulge in a day of self-care and pampering. Areola tattooing is something many survivors may not know is an option - it can restore confidence and bring a feeling of completion following an operation. Considering the mental and financial strain of overcoming breast cancer, Beau Institute has worked hard to make this event a stress-free escape.

“I wanted to create an event that was focused on survivors and showed them that areola tattooing is available to them,” says Beau Institute founder Rose Marie Beauchemin Verzella. “At the Beau Institute, we have a dedicated group of professionals willing to perform this procedure for free, so I wanted to make sure survivors were aware that this was an accessible option.”

Beau Day of Hope attendees can rest assured they are in more than capable hands - with over 25 years of experience in permanent and corrective cosmetics, Beau Institute is a leader in their field. They ensure an experience that goes above and beyond for each person who walks who their door, providing individualized care and artistry for each client’s specific needs. Beau Day of Hope attendees will also receive one free touch up, ensuring dazzling results that last.

This is a truly life-changing event - see what Beau Day of Hope 2016 attendee Katherine C. says about her experience:

“My breast cancer was detected just before stage IV. My diagnosis was stage III. I went through all the steps: chemotherapy, mastectomy, and radiation, followed by several surgeries for reconstruction. My reconstructed breast was not perfect, but I was truly grateful to be alive for the birth of my first grandchild.

"I slowly became aware that things had changed between my husband and me. I found myself turning away from him when he walked into the bathroom as I undressed. Intimacy felt safer with the lights off. But we were simply grateful that I was alive!...

"My doctor's office referred me to the Beau Institute, and I made an appointment. I've never had a tattoo, so I envisioned the kind of place where bikers with Harleys and beards would hang out. Instead, I found a beautiful office, decorated in shades of pink, where I was made to feel both beautiful and brave...

"I have been taken aback by the joy I have experienced. I truly feel more completely healed, more completely recovered. When I look at my chest, I see my femininity restored. I honestly had no idea that my appearance had affected me so much!

"Rosemarie and her staff are professional, empathetic, and encouraging. It is their desire to help us finish the healing process that began in our doctors' offices.

"I want to publicly thank the Beau Institute for caring about my hidden pain and my personal healing!”

To register for Beau Day of Hope, contact the Beau Institute office at 856-727-1411 or visit their website: Beau Institute offers many additional services, for both clients receiving permanent cosmetics, and for those interested in a career in permanent cosmetics.

To learn more about Beau Institute, visit their website and follow them on Facebook,Instagram, and Twitter. For media inquiries and/or interview requests, please contact  

About Beau Institute:

Beau Institute has been a leader in the permanent makeup industry for more than 25 years. Based in New Jersey, Beau Institute specializes in both executing and training in permanent makeup, areola tattooing, scar camouflage, scalp tattooing, and microblading. With a focus on creating a personalized and exclusive experience for each client, each procedure is customised for every person who walks through the door. Beau Institute also tailors training courses to help navigate the options in this exciting and diverse profession.