(April 17, 2018)(CNBNewsnet)--Your website should be designed in a way to make it as simple as possible for potential customers to navigate their way around, find what they need and make a purchase. When people make a purchase, you will have their personal contact details, and these are a potential goldmine for businesses who are interested in gaining repeat business.
How do you keep in contact with online customers who have made a purchase, or who might have only given you their email address when subscribing to your newsletter? Here are four ways to keep in touch with your subscribers, with a view to getting them to purchase more of your products and services:
Getting potential or existing customers to subscribe to your website should be a priority for every business that has an online presence. It is a great way to keep in touch with customers, as when somebody subscribes, you capture their information, including their email address, and can contact them at a later date.
The next step is to create a list of subscribers and plan a series of email campaigns in order to bring in their business. This could be by creating e-shots of the latest products and special offers, or emailing them with news about the business on a daily, weekly or monthly basis.
It’s a little old-fashioned and takes more time than a mass email to all your customers and subscribers, but what it makes up for in time is the personal touch. We forget, in this time of social media and text messaging, that there is something personal and exciting about receiving a letter, especially if that letter is addressed to you and contains special offers and news about a business you know and love.
It’s a tried-and-tested formula that many businesses, such as i.t.i Direct Mail swears by, as it is the most immediate way to get your business in front of customers. As long as you fill your letters with great content, it won’t end up in the ‘Junk Mail’ file. For an extra personal touch, try to add a handwritten message in there, too.
If a customer has purchased several products from your online clothing store during the Winter, chances are they will be interested in seeing what you will have to offer come the time that your Spring/Summer collection comes on sale. As you will already have their contact details and their purchase history, you can mail them the next season’s brochure, while also attaching a letter with any sales and special offers from the past season that they might be interested in, based on their sale history. It’s another personal touch, and it always impresses as it feels like you have thought of the customer and sent them something.
Flyers and Postcards
Two extremely popular ways to keep in touch with your online customers is to send flyers and postcards to them with special offers, discounts and any newsworthy information you might want to send to them. Flyers and postcards are superb because they look great, if you spend the time and effort to design them and make them look as eye-catching as possible, and because of this, they are far less likely to be thrown in the bin and ignore. Look to have big words and numbers, bold headlines and plenty of colors, so you capture your customer's attention and imagination when they collect your materials from the letterbox.