(LAS VEGAS) — PlayUSA.com has made history by introducing the first Twitch channel exclusively focused on legal online casino sites in the United States. Already a leading source for news, analysis, and research on the U.S. regulated online casino market, PlayUSA has taken the logical next step by utilizing Twitch’s industry-leading live streaming video platform to bring online casino games and poker to viewers.
“The PlayUSA Twitch channel is already proving to be a popular vehicle for online gamblers to connect to games in a new and interesting way,” said Matt Brown, who developed and directs the channel for PlayUSA.com. “Streaming online casino play on Twitch has proven wildly popular in international markets. Applying that successful concept to regulated online gambling here in the United States by dedicating an entire channel to legal online casino games is a natural fit.”
The PlayUSA Twitch channel, which launched in March, streams real-money gameplay from New Jersey's award-winning legal online casinos, including the latest slots, live dealer table games, and more.
The channel’s personalities — Anthony “EatAHogie” Cicali, Tim Cody, Vincent “Vinny Goombatz” Del Guercio, and Zach Owens — are a key attraction to the channel. Each streaming video is hosted by one of these unique and entertaining personalities, who play the online casino games in real time while interacting with viewers.
Each video weaves entertainment with real-world gambling tips that viewers can use in their own games. In addition, viewers interact in a live chat and are rewarded with loyalty points that can be redeemed in PlayUSA’s Twitch store.
“The engagement on Twitch has been fantastic so far,” said Del Guercio. “Twitch’s platform lends itself to an interactive experience for both the hosts and the viewers, creating its own distinct community. The thirst for this kind of content is undeniable.”
Similar content has flourished in Europe and beyond, attracting tens of thousands of followers and millions of channel views internationally. But until PlayUSA developed its channel, the legal U.S. online casino market had been untested.
The positive response has been remarkable. In less than a month of operation, the PlayUSA Twitch Channel has grown to an audience of several hundred viewers.
“We have a unique opportunity to play online casino games legally here in New Jersey, and viewers from across the U.S. are able to play vicariously along with us,” Cicali said. “I have little doubt the channel will continue to see incredible growth in the coming months."
To visit PlayUSA’s Twitch channel, visit www.twitch.tv/playusa.
About The PlayUSA Network:
Based in Las Vegas, The PlayUSA Network is a leading source for news, analysis, and research related to the market for regulated online gaming in the United States. With a presence in over a dozen states, PlayUSA.com and its state-focused branches (including PlayNJ.com, PlayNY.com, PlayPennsylvania.com, and PlayCA.com) produce daily original reporting, publish in-depth research, and offer player advocacy tools related to the advancement of safe, licensed, and legal online poker and gaming options for consumers.