CHESTER, Pa. (Feb. 26, 2018) – Philadelphia Union and Levi’s® today announce a unique partnership that will see the iconic clothing brand become the Proud Style Partner of the Philadelphia Union. Levi’s® will outfit the Union front office on game days, providing staff with a variety of looks that complement the Union brand – the first such arrangement with any brand in the league.
The Union are just one of three clubs to work alongside Levi’s® for this type of partnership, joining France’s Paris St. Germain and Germany’s FC St. Pauli.
“As we aim to redefine the Union brand, Levi’s® stood out as the perfect partner to help bring our unique fashion and style to life,” states Doug Vosik, Union Vice President of Marketing. “Since our brand evolution started in 2017, we’ve strived to create a unique, indie, edgy brand in Philadelphia. Being recognized by Levi’s® through this partnership demonstrates that something very unique and special is happening at the Philadelphia Union. We’re proud to be one of Levi’s® very select partners in the soccer community, alongside PSG and FC St. Pauli.
“This is a tremendous partnership and we’re thrilled to welcome Levi’s® to the Philadelphia Union family,” added Jean-Paul Dardenne, Union Sr. Vice President of Corporate Partnerships. “Levi’s® is one of the world’s premier clothing companies, an absolute giant in the industry. Having their support speaks for itself as to what this type of partnership means for our club. We’re looking forward to a terrific relationship as we start our 2018 season and beyond.”
Focusing on customization and personalization, the on-demand custom Levi’s® x Union collection will be available at select retailers, including the Union Shop at Talen Energy Stadium. Fans will be able to customize Levi’s® products using Union branded heat transfers and patches throughout the season.
Levi’s® was also the presenting partner of the 2018 Union Kit Launch Party, held earlier this month at Talen Energy Stadium.