MILLBURN, N.J. – In the fight against drug addiction, messages of prevention are crucial. Next month, 14 musical acts comprising 31 New Jersey high school students will hit the stage to spread those powerful messages through song at the Partnership for a Drug-Free New Jersey’s 13th Annual New Jersey Shout Down Drugs Prevention Concert.
Free tickets are available for the concert, presented by the New Jersey Broadcaster’s Association, at 7:30 p.m. Friday, May 19 at the Rutgers University Nicholas Music Center in New Brunswick. Tickets must be reserved at www.shoutdowndrugs.com or by calling 973-467-2100 x19. Bert Baron, 1450 WCTC radio talk show host, will serve as the concert’s master of ceremonies.
Started in 2005, the Shout Down Drugs initiative challenges high school students to create original music with lyrics that contain powerful peer-to-peer substance abuse prevention messages.
“Shout Down Drugs is a really interesting type of event, because it allows young people to be peer leaders in a very positive way and a very creative way,” PDFNJ Executive Director Angelo Valente said. “It’s a wonderful opportunity to be able to be inspired by these young people.”
The 14 finalists, selected through a peer-to-peer judges panel and public online voting, will each perform their original song and compete for $10,000 in music contracts.
The public can vote for finalists’ songs on www.shoutdowndrugs.com until May 18. The site features profiles of all this year’s finalists and allows the public to cast votes for their favorite songs. These results will be factored into the finalists’ scores on the night of the concert.
Best known for its statewide anti-drug advertising campaign, the Partnership for a Drug-Free New Jersey is a private not-for-profit coalition of professionals from the communications, corporate and government communities whose collective mission is to reduce demand for illicit drugs in New Jersey through media communication. To date, more than $70 million in broadcast time and print space has been donated to the Partnership’s New Jersey campaign, making it the largest public service advertising campaign in New Jersey’s history. Since its inception the Partnership has garnered 161 Advertising and Public Relations Awards from National, Regional & Statewide Media Organizations.