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Time to Start Talking: Making Parents Part of the Aging Process Now


Local senior care experts encourage families to connect, and provide tips on tackling tough conversations about aging


MARLTON, N.J. – August 14, 2014 – Discussing aging issues, such as living arrangements, finances, dating, end-of-life decisions and driving, early and often can save families years of heartache, tension and even legal battles. Yet, research indicates that about two-thirds of American families put off these conversations, whether because they are uncomfortable with the topics or they just don't know where to start. 1


Statistics show that 34 percent of adults surveyed are conversation avoiders. 2 That is, they haven’t talked about any important end-of-life issues with their parents or children, or they have talked about just one issue.


To help, the local Home Instead Senior Care offices are sponsoring the “40-70 Rule®” program, which includes an Action Plan for Successful AgingSM and other resources to help ease these conversations between adult children and their parents.


The idea behind the “40-70 Rule” is that by the time adult children are age 40 and their parents are age 70, they should have these critical conversations that will impact the parents’ future.


“Unfortunately, it is often not until a crisis happens that families consider these important discussions,” says Franny Fox, owner of Home Instead Senior Care offices serving Camden and Burlington Counties. “Although the prospect of addressing sensitive topics can often be intimidating, it’s critical for these conversations to happen before it’s too late.”


According to recently-conducted research, 70 percent of family conversations about aging issues don't occur until they are prompted by a health crisis or other emergency. 1 This can increase the likelihood of family disputes.


Fox says that she hopes this program can change that for local families.


“Quite often, when it comes to certain topics, there is a noticeable gap between the wishes of the senior parents and their children,” she says. “We want to help families establish plans in advance so that a parent’s expressed wishes are met.”


For more information about the “40-70 Rule” program or to obtain a copy of the Action Plan for Successful Aging, please visit or call (856) 985-6367.




1 Home Instead, Inc. completed 645 surveys with senior care professionals in North America.

2 Gauging Americans’ Overall Life Satisfaction; survey of 1,224 adults 18 and older by the Marist Poll.

Full research executive summary available at



Founded in 1994 in Omaha, Nebraska, by Lori and Paul Hogan, the Home Instead Senior Care® network provides personalized care, support and education to help enhance the lives of aging adults and their families. Today, Home Instead is the world's leading provider of in-home care services for seniors, with more than 1,000 independently owned and operated franchises that are estimated to annually provide more than 50 million hours of care throughout the United States and 16 other countries. Local Home Instead Senior Care offices employ approximately 65,000 CAREGiversSM worldwide who provide basic support services that enable seniors to live safely and comfortably in their own homes for as long as possible. The Home Instead Senior Care network strives to partner with each client and his or her family members to help meet that individual’s needs. Services span the care continuum – from providing companionship and personal care to specialized Alzheimer’s care and hospice support, to offering family caregiver education and support. At Home Instead Senior Care, it’s relationship before task, while striving to provide superior quality service.