CNBNews

The administration is gearing up for a massive public relations push throughout the summer. New insurance exchanges in each state must be open on Oct. 1 to begin enrolling people in coverage that would begin Jan. 1.

Polls show that public opinion of the law is negative, and deep misconceptions about the law have persisted even years after the fiery legislative debate of 2009 and 2010.

"I'd say the most daunting aspect is that people still don't know enough about what's going to change in the law and don't have enough information — still have some misinformation," Sebelius said.

In addition to high-level advertising campaigns, the enrollment push is hoping to target specific groups of uninsured consumers through the channels they already use and trust. The administration and its allies will be enlisting churches and other community groups to encourage people to enroll. 

"We have the next couple of months laid out with a very busy and engaged schedule to make sure we're ready for marketplace enrollment on Oct. 1," Sebelius said.

READ via thehill.com

By Sam Baker - 

link submitted by M. Kazmar