CHEESY LOOKING!--As you drive into the entrance of the CVS shopping center, 400 unit block South Broadway, you'll see a tattered Dunkin Donut banner sign that is tied to a lamp post and a tree. A few feet further you find another large Dunkin Donut sign hanging on a lamp post. The placement of these signs are in violation of Gloucester City's sign ordinance. photo credit CNBNEWS.net.
BY BILL CLEARY
(CNBNEWS.NET) THE DUNKIN DONUTS store owner, 400 unit block of South Broadway, Gloucester City, has plastered cardboard, plastic and banner signs at the entrance way to the CVS Shopping Center. The City of Gloucester has a ordinance prohibiting such advertisements but apparently does not feel like enforcing the law. The Housing Office is responsible for making sure the law is followed.
Can you imagine what Broadway would look like if every business on that main road erected similar signs?
The Dunkin Donut signs have been up for several months if not longer. Which brings up this question, if the City of Gloucester is not going to enforce the ordinance why then did mayor and council pass it in the first place?
Several years ago, using the same ordinance, the City Housing Office cited the owner of the Gloucester News Agency at Broadway and Middlesex Street for painting a mural on his building. The Housing inspector, Jack Hargraves, told the owner to remove it, claiming it was unsightly. The owner, upset over the way he was being treated, closed his business and moved out of town.
Since then that dilapidated building, first owned by the city, and now owned by Bob Booth, of Gloucester Travel Agency, has remained empty. Booth is president of the Gloucester City Business Association and treasurer of the Gloucester City Economic Development Corporation (GCEDC).
You would think the Business Association would want the signs removed. After all, such tacky, cheesy looking signs are not only a eyesore they also give the wrong impression of our City, and the business community.
SEE SIGN ORDINANCE http://www.cityofgloucester.org/documents/69-SignControls-Note20.pdf
DUNKIN DONUTS BREAKING THE LAW--Signs such as these above are in direct violation of Gloucester City's sign ordinance. According to that ordinance the owner could be fined up to $50 a day for placing these signs at the entrance of the CVS Shopping Center, 400 unit block of South Broadway. photo credit CNBNEWS.net
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