NOTE:Gloucester City recently announced it is phasing out the local UEZ and is turning over the program to a new group of seven volunteers named the Gloucester City Economic Development Corporation. We thought it would be interesting to look back at some of the various development plans that have been used/proposed by the James Administration such as this advertising idea that was posted on CNBNews five years ago(January 2008). Over the next few weeks we will also repost the JGSC Group's marketing plan that was prepared for Gloucester City. ~CNBNews
Photo: Joe Getz, of the JGSC Group LLC, explains the plan to promote the local UEZ business community.
GLOUCESTER CITY, NJ--The Gloucester City UEZ held a workshop Friday, January 4 at the Train Car Depot , Monmouth Street at the railroad, to unveil a new plan to help promote businesses in the community. The meeting was hosted by Gina Dunphy, UEZ director.
A power point presentation was given by Joe Getz and Mark Lohbauer, of the JGSC Group LLC. The public relations (downtown revitalization) company has worked with Gloucester City in the past. About a year ago the company put together a market research study for Gloucester City on ways to revitalize the town.
One of those recommendations were ways to attract residents to shop locally first, using the right advertising promotion (s).
The plan disclosed Friday by Getz (click on photo to enlarge) is a co-op marketing promotion funded entirely by the UEZ using $24,000 set aside to help City businesses advertise their products.
Print advertisements and advertorials (a story about the business with photos) will be placed in the Gloucester City News, on the Internet using CNBNews.net and on local cable Channel 19. Howard Clark, who was filming the meeting, explained that when the ad appears on Channel 19 he will do an approximate 10 minute voice over on each business that signs up for the promotion. Bill Cleary said each advertorial and advertisement will remain on the CNB blog after the promotion is over filed in several categories. Cleary said, "The businesses will continually have World Wide Web exposure forever."
Getz said the businesses will not have to pay to have the advertisements prepared, nor will they have to write the advertorial. JGSC Group will do the prep work on the ads. And Sally Martino, long time reporter for the Gloucester City News, will be interviewing the business owner and writing the 500 word article for each participant.
The advertisements will be placed for two weeks prior to the Super Bowl run dates January 24th and January 31st. One week prior to Valentine's Day run date February 7, two weeks prior to St. Patrick's Day run dates March 6 and March 13 and for Easter, run date March 20.
The businesses participating will display a green shamrock flag along with displaying window and counter signs provided by the UEZ. Besides agreeing to display the flag and signs the business must be a current member or pending UEZ member.
Gina Dunphy, photo, was upset that out of 68 invitations sent to members of the UEZ only 11 businesses attended Friday's workshop. "Some members of the business community continually complain that the City never does anything to help them. Today we are offering a promotion to advertise their products on three different outlets for Free. It is upsetting that more people did not attend."
Representatives from the following businesses were in attendance: Therapeutic Bodyworks, Carr's Hardware, Duffy's Delicious Candies, Gloucester Plumbing,
Gloucester Transmission Service, Jack's Twin Bar, Lucky Star Gallery, RXD Pharmacy, Sunshine Flowers & Gifts, The Dining Car Depot, Tropical Illusions Tanning, and the Gloucester City News.
STORY ORIGINALLY PUBLISHED JANUARY 5, 2008
RELATED: CNBNEWS POINT OF VIEW
related: ClearysNoteBook YouTube Channel
CNBNEWS TIPS AND SNIPPETS