By Deborah Smith, Executive Editor
This past week I attended the Grand Opening media event for the first Smashburger to hit South Jersey. While North Jersey has been enjoying Smashburger’s juicy burgers, chicken sandwiches and unique sides for a while now, South Jersey has yet to partake in the patty party, until now. With its innovative “smash and sear” cooking process, Smashburger ups the ante with its fresh, never frozen, 100% Angus beef burgers that are smashed to perfection on a 400-degree flat grill to sear in the juicy flavor.
I have to admit, while their burgers are really delicious and I was pleasantly surprised by the choices of rolls and toppings, what impressed me the most, was the restaurant’s variety of unique sides and specialty dishes including their Veggie Frites (above) flash fried carrot sticks and green beans which may even get your kids eating veggies with their burgers. Their Spicy Baja Black Bean burger (left) has an excellent kick to it and is a great alternative to meat. I would have no problem ordering it over a burger. The same goes for their grilled chicken (or crispy) sandwiches with toppings like goat cheese, avocado or how about buffalo sauce and blue cheese?
Smashburger likes to create regional menu items inspired by local flavors, culture and tastes. The Glassboro menu will include the The Liberty Smashburger (pictured above) – 100% Angus beef burger topped with grilled onions, Cheez Whiz® and Gulden’s Mustard® on a pretzel bun. The New Jersey Smashburger, which was my favorite– 100% Angus beef burger topped with applewood-smoked bacon, crumbled blue cheese, grilled onions, haystack onions, lettuce, tomato and mayo on an onion bun. This burger I am told resides in North Jersey locations. If it were up to me, I’d make it a “Jersey wide” burger. And, The Liberty Dog – 100% Angus beef hot dog, grilled onions, Cheez Whiz® and Gulden’s Mustard®. You can click here to view the whole menu.
“At Smashburger, we offer an elevated burger experience, bringing the tastes and flavors our consumers enjoy eating in an innovative way,” says Tom Ryan, Founder and Chief Concept Officer of Smashburger. “To set each restaurant apart, we also offer unique regional specialty burgers that speak true to the area’s culture and personality. We think the Liberty Smashburger is a fun reflection of the flavors and fare that are unique to South Jersey.“
“The residents of Gloucester County are ready for a “better burger” experience, which is why we are so excited to be opening the first South Jersey Smashburger location here in Glassboro,” says Daniel O’Shaughnessy, Partner of SB Philly, LLC. “Using the freshest ingredients and creating a warm, inviting atmosphere, we know Gloucester County will love Smashburger as much as we do.”
While this is the first Smashburger for South Jersey, it won’t be the last. Plans are in the works to open several more locations in both Jersey and Philadelphia. Currently there are 186 restaurants across 28 markets in the United States, Canada, Kuwait, Saudi Arabia and Costa Rica. Smashburger was named to Inc.’s 2012 Hire Power Awards list, topped Fast Casual’s 2012 Top Mover & Shakers list, and was named America’s Most Promising Company by Forbes magazine last year.
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Deborah Smith , Founder and Executive Editor of JerseyBites.com. Launched in 2007 as a home for her growing collection of recipes, Jersey Bites soon grew into a hub for all things edible in the Garden State. In her spare time, (Ha) she works as a Social Media consultant and speaker. You can learn more about her services and marketing through social media on her blog www.DeborahLSmith.com