A billboard on the Black Horse Pike in Williamstown NJ reminds passersby that October 27 is the fifth anniversary of the murder of Rowan University student Donald Farrell III and that a $100,000 is still offered for information leading to the arrest and conviction of his killer or killers.
The billboard space on the state highway was donated by Kresson Outdoor Advertising, of Voorhees NJ.
Farrell was a 19-year-old sophomore from Morris County NJ on Rowan’s homecoming weekend in 2007 when he was approached near the school’s Triad apartment building by four or five young black males who asked directions for a party. In what detectives believe was a random act, he was attacked by one or two of the men with blows to the head and neck. The assailants fled with his wallet. He died the next day from a ruptured artery in the neck.
One of the group wore a distinctive Coogie hoodie that was identified on security camera video from a nearby convenience store. It is also believed that the hoodie wearer used a nickname, “Smoke.”
Anyone with information about participants in the attack that caused the death of Donald Farrell III is asked to phone the Gloucester County Prosecutor’s Office at (856) 384-5604, the Rowan University Police at (856) 256-4564 or leave an anonymous tip by testing GLOTIP plus the message and CRIMES (274637).