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PREIT Announces the First-Ever CocoFrüt is Now Open at Cherry Hill Mall

 

The new concept kiosk introduces made-to-order Belgian waffle concoctions to mall shoppers. 

 

CHERRY HILL, N.J. – June 26, 2012 – CocoFrüt is now open at Cherry Hill Mall, offering shoppers Liege Belgian waffles; gourmet milk, dark and white chocolate fondues; a large selection of fresh fruit; and a variety of toppings. CocoFrüt’s 180 square foot flagship kiosk, the first of its kind, takes Belgian waffles and Belgian chocolate fondue to a new level by creating a high-quality, flavorful European experience and using its own time-honored Liege Belgian waffle recipe. Signature items include Rocky Road, Strawberry Shortcake, and Ice Cream WaffleWiches; Waffle Pops, BreakFrut, CocoWaffles, and fruit skewers drizzled with artisan chocolate.

“We love Cherry Hill Mall and are impressed with how Pennsylvania Real Estate Investment Trust (PREIT) has transformed the property,” said owner David Solomon. “Everything about the mall – the stores, the ambiance, the customers and the location – made us feel that the mall is the best location for the first CocoFrüt.”

Cherry Hill Mall also recently welcomed the East-Coast’s first retail-only The Art of Shaving, while Henri Bendel, Grand Lux Café, Essensuals London and Pottery Barn are scheduled to open in 2012, bringing additional high-demand retailers to the mall. 

Cherry Hill Mall is anchored by Nordstrom, Macy’s and jcpenney and features several exclusive retailers including American Apparel, Apple, A/X Armani Exchange, Brighton Collectibles, Coach, Crate and Barrel, Guess by Marciano, H&M, Hugo Boss, J. Crew, MAC, Michael Kors, Pandora, Sephora, Swarovski, Teavana, The Container Store, True Religion, Urban Outfitters and Forever XXI. Furthering the mall’s position as a regional dining and entertainment destination are leading restaurants Bobby’s Burger Palace, California Pizza Kitchen, Maggiano’s Little Italy, Seasons 52, The Capital Grille and Bahama Breeze.

Cherry Hill Mall is owned and managed by Pennsylvania Real Estate Investment Trust (PREIT). PREIT, founded in 1960 and one of the first equity REITs in the U.S., has a primary investment focus on retail shopping malls.  Currently, the Company's portfolio consists of 49 properties, including 38 shopping malls, 8 strip and power centers, and three development properties.  The Company's properties are located in 13 states in the eastern half of the United States, primarily in the Mid-Atlantic region.  The operating retail properties have approximately 33 million total square feet of space.  PREIT is headquartered in Philadelphia, Pennsylvania.  The Company's website can be found atwww.preit.com.  PREIT is publicly traded on the NYSE under the symbol PEI.

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