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Video: Winning Proms and Alcohol Public Service Announcement Makes its Debut

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TRENTON – The Division of Alcoholic Beverage Control (ABC) today unveiled the final, polished product from the winning submission for its annual “Proms and Alcohol Don’t Mix” public service announcement contest.The 30-second commercial, written by Pascack Valley High School seniors Carlie Cattelona, Melissa Chayt and Emily Considine, will run throughout the spring prom season on cable and local television stations throughout New Jersey and has been posted on YouTube and on the Division’s web site.

“Drinking underage can have dire consequences and this contest is the perfect way to start a dialogue among teenagers about the danger involved with alcohol,” Division Alcoholic Beverage Control Director Michael Halfacre said.

The consequences of mixing alcohol with proms and graduation festivities can include emotional and legal ramifications, Halfacre said. Possession of alcohol while under the legal age is a disorderly person’s offense, and penalties could include fines of at least $500 as well as a six-month suspension of a driver’s license.

The winners’ script was judged best among the nearly 50 submissions in January by a panel comprised of senior ABC staff, media specialists and teen substance abuse advocates. A production team from Rutgers University went on-site at Pascack Valley High School in February to shoot the spot.

The winners and other distinguished entrants will be honored by the Department of Law and Public Safety and Division of Alcoholic Beverage Control on May 24 at the New Jersey State Museum in Trenton.

1st Runner Up -

  • Central Regional High School, Bayville, NJ
    Nick Owens

2nd Runner Up-

  • Northern Highlands Regional High School, Allendale, NJ
    Dustin Alper and Nick Aversano

Honorable Mention

  • Roxbury High School, Sussasunna, NJ
    Pablo Hernandez
  • Pascack Valley High School, Hillsdale, NJ
    Kathryn Haskins, Ilexia Halperin, Samantha Figueroa and Catherine Rodgers
  • Howell High School, Farmingdale, NJ
    Cait Kazimir, Elena Ramos, Rachel Rizzo, Vernon Long and Chris Chin
  • Wood-Ridge High School, Wood-Ridge, NJ
    John Robol and Chris Ralda Cruz
  • Roselle Park High School, Roselle Park, NJ
    Joseph Magaletta and Vincent Paole
  • McNair Academic High School, Jersey City, NJ
    Clementine de Vallance
  • Central Regional High School, Bayville, NJ
    Steven Carlson
  • Hillside High School, Hillside, NJ
    Omosefe Idemudia, Delicia Roberts, Marie William and Alensha Guerrier
  • Jonathan Dayton High School, Springfield, NJ 
    Cassidy Ebert and Stephy Olickal

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