The ACA is tasked with rebuilding the perception of New Jersey’s travel and leisure mecca and broadening its appeal among travelers throughout the Northeast corridor. Atlantic City, still the second-largest gambling center in the U.S., is poised for rediscovery as more than just a gaming destination. The locale, through the Casino Reinvestment Development Authority (CRDA), has also recently adopted the Atlantic City Tourism District Master Plan as a blueprint to revitalize the area and position Atlantic City for sustainable, long-term economic growth and job creation. 

The next step for the ACA will include finalizing the brand and media campaign program to launch as the spring travel season approaches. The ACA is excited to begin the work of promoting the great breadth of offerings that exist among the city’s substantial tourist attractions. From world-class dining and entertainment to boardwalk and beaches, Atlantic City has something to offer everyone. As part of the process, the Alliance will seek input from interested parties in the community; a community forum will be scheduled to collect insights and recommendations on potential marketing strategies and tactics. 

"The ACA is excited to work with such a world-class creative agency.  Euro has helped many iconic companies build a voice and a compelling brand," said Liza Cartmell, CEO, ACA.  "As part of the selection process, Euro has developed a very compelling repositioning strategy for Atlantic City.  We are all very excited about launching the campaign this spring.  I am confident it will motivate leisure travelers from around the region to take notice and come visit."

"We are thrilled to embark on re-branding Atlantic City, a city so rich in culture and diverse in entertainment and activities," said Matt Ryan, co-chairman of Euro RSCG New York and president, Global Brands, Euro RSCG Worldwide.  "We look forward to working closely with the ACA and its advisors to develop a marketing campaign that rivals any tourism destination around the world.  We are committed to making Atlantic City an iconic brand and a must-see destination."

The launch of this large-scale rebranding of the East Coast’s premier business and leisure destination will include significant investment in traditional media channels and will involve a new and revamped web presence to facilitate visitor planning and booking.

For more on Atlantic City visit: atlanticcitynj.com.

About the Atlantic City Alliance (ACA)

The ACA is a recently established New Jersey not-for-profit corporation whose primary mission is to develop and implement a full-scale, broad-based, multi-year marketing program for Atlantic City. The ACA will work with the Casino Reinvestment Development Authority (CRDA) to market and promote the Tourism District via a public/private partnership.

About Euro RSCG Worldwide
Euro RSCG Worldwide is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. Euro RSCG is made up of 233 offices in 75 countries and provides advertising, marketing, corporate communications and digital and social media solutions to clients including Air France, Charles Schwab , Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, L’Oreal, Merck, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi and Volvo. Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext: HAV.PA - News) (Paris: HAV.PA - News).