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Philadelphia's Volunteer Impact Challenge

Philadelphia, January 22, 2011- Mayor Michael A. Nutter launched the 2011 Volunteer Impact Challenge and directed citizens to during an all day service event at the Free Library of Philadelphia’s Central Branch. The Volunteer Impact Challenge identifies the administration’s top ten volunteer priorities for 2011 and encourages Philadelphians to get involved in sustainability, public health and education.

“There is nothing more powerful than the time, energy and expertise of those extraordinary citizens who choose to serve in their community. I’m asking Philadelphians to work together and contribute their considerable talent and creativity as we collectively address the most challenging issues of our time,” said Mayor Nutter.

The Volunteer Impact Challenge kick-off coincides with the launch of, a new, easy-to-use website that connects Philadelphians with non-profits and City agencies that need the support of volunteers to accomplish their mission. SERVEPhiladelphia is an initiative of the Mayor’s Office of Civic Engagement and Volunteer Service, under the leadership of Chief Service Officer Catherine C. Wolfgang.

“Volunteering is nothing new to Philadelphians. We are City with a strong commitment to service. What is exciting about the Mayor’s Challenge is that it calls on all of us to take it to the next level, to collectively focus our time and talents so that our service will have a measurable impact on the challenges we face as a City,” said Catherine C. Wolfgang.

The Mayor has named ten volunteer priorities for 2011:
• Teach someone to read.
• Become a Graduation Coach
• Volunteer at a library or recreation center
• Support your block captain (or become one!)
• Tend a tree or community garden
• Promote recycling
• Organize an ongoing community clean-up
• Serve on a board
• Help Create a healthy Philadelphia
• Donate blood

The Comcast Corporation is a key partner of this initiative and has invested significant resources in support of SERVE Philadelphia, including production of a 30 second PSA promoting, the development of SERVE Philadelphia branding and the printing of 1,600 t-shirts.