Lindenwold, NJ – “A penny saved is a penny earned,” “Ben Franklin” advised morning
PATCO commuters as they arrived at the transit system’s station at 8th and Market Streets in Philadelphia, reminding them of its FREEDOM to Save program. Franklin’s morning greeting and an evening event at PATCO’s Woodcrest Station in Cherry Hill, where participating businesses gave out free gifts and information on the program, marked the one-year anniversary of PATCO’s customer benefits program.
Through FREEDOM to Save, retailers, restaurants, service providers and other companies provide discounts or other perks to users of PATCO’s FREEDOM Card, its smart card fare collection system. Participating businesses display PATCO-provided window decals and counter signs announcing their involvement in the FREEDOM to Save program, and PATCO promotes the participating companies and their offers through a special page on its Web site and Facebook and Twitter updates and in-station events.
“The FREEDOM to Save program has been a success for us in providing added value for our 35,000 daily riders and in supporting our regional business community,” said John J. Matheussen, President of PATCO, “and was enormously helpful in supporting our goal to convert 90 percent of our riders to adopt the FREEDOM Card.”